« The Vergecast

The Age of Surveillance Capitalism with Shoshana Zuboff

2019-03-26

The age of surveillance capitalism author Shoshana Zuboff considers whether "data is the new oil" and explains how data collection has fundamentally changed the economy and how big companies interact with consumers. Shoshana Zuboff breaks down how to define, understand and fight surveillance capitalism.

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
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Baroness Ashton verges on this week's internet, so we have shown as you off. We just wrote the age of surveillance, capitalism. It is super interesting book how data collection is fundamentally change the entire economy and not just talk and facebook and google, but big oil companies. Car companies, literally everything around us, has been turned upside down the way we buy and sell things has been turned upside down by data collection, which is pervasive it is superman book. It's eight hundred pages. She goes super deep into how surveillance capitalism works, how you define it, how you understand it I'd say after reading it I see it everywhere now it is completely eye opening and change the way. I think about all things, so it was really exciting to get your shot on. The show have her explain it to me challenge her on some parts of it and see if she came back at me and talk about what we can do next check that she was on a giraffe author of the age of surveillance, capitalism,
I'm here is for shaughnessy rough, who just wrote the age of surveillance couples rather just published in writing. If, like seven years to them, Then you have absolutely hit. I think, the window, a feeble waking up to rio, All this data tracking is not necessarily a good thing, you are with the seven hundred page book about exactly how this economy works. What is like to just sort of. I feel like I hit the moment when I feel very lucky that I had the money one never knows as an author, if you're gonna get that kind of luck or not, I think that no we're coming on day, one year anniversary of the cambridge annelida whistleblowing, blowing the the lid off those practices and of ass? The work I dared provides.
The framework for understanding what cambridge analytical actually was, is in fact, what they did was they employed all of their stock in trade mechanisms and methodology. jeez of surveillance, capitalism, pivoting them just slightly from commercial outcomes, to political outcomes, from commercial behaviour, to political way. You, and in doing that they showed that they could. You know essentially do open heart surgery on our society and more and more of us are ready to name your. What is this thing that has to with around us. That seems to be menacing. That seems not to have our interests at heart seems to be invading my life and more and more ways, and yet I dunno what to call it. I dunno what it is, and I don't know how it works and so that there was a thing. He just said three of surveillance. Capitalism is a framework for understanding the sort of technology
We need a modern economy that we live in, yes, but be more specific. What do you mean when you say surveillance capitals emma to me One of the lies that has been perpetrated is that the mechanisms and methods of surveillance capitalism are somehow just an inevitable consequences: digital technology, that this is how the digital works. Folks, take it or leave it. You know you can't get out there in front of technological progress, technological progress, lifts all boats and so forth. That's a big lie. The fact is that we can easily imagine the digital with
surveillance capitalism. We cannot, however, imagined surveillance, capitalism without the digital. This is an economic logic that has infected and hijack the digital for its own commercial gain such number one number two. There are many ways in which surveillance capitalism diverges from the history of market capitalism, but there is one way in which it emulates and continues at history. So let me describe that its well known that capital, evolves by taking things that live outside the market, bringing them into the market dynamic and turning them into things that can be sold and purchase. That's what we call commodities so famous lay industrial capitalism did that with nature nature lives in its own time and space brought into the market dynamic reborn as real estate as land that could
he sold and purchased or work activities. The people did in their homes in there, in their gardens in their meadows, brought into the market dynamic reborn as labour to be sold in purchased now fast forward. A century surveillance capitalism take something that lives outside the market dynamic, but now, with a dark twist surveillance, capitalism claims private human experience as a free source of raw material for translation into behavioral data. Those data are then combined with its advance competence she'll capabilities and what comes out of that makes our predictions of human behaviour predictions of what we will do now soon and later, and those directions are sold into a new kind of market place, their trades and these behavioral futures
so. This began in the world of online advertising and we thought- oh, that's, online advertising alright. Well, we can figure out a way to live with that What we didn't realize was that this economic logic is no more confined to that original context than mass production is confined to the original context of the production of the model. T that this is an economic logic began. At google spread to facebook became the default option for silicon valley and the tech sector in general, but ultimately now is spreading across the normal economy. So we see it in the insurance sector in the health sector, in the retail sector and oddly enough in full circle in the automotive sector, where now we hear that for Ceo announced
that in order to make the kind of profits that google and facebook makes for it is going to start, looking at its vehicles as surveillance, opportunities and grab data from the hundred million people driving around in its cars were eight. let if I just understand center, I can state it simply so industrial capitalism which, like a fan of after some things in this world. You afford, I still on the market. They turned the steel into a car, they sell the car right we're like what what one thing were applying some were selling it in a market that is competition, You're, saying, surveillance, capitalism up up ends that relationship which, having people kind of intuitively understand now and you buy something it's cheaper, free and you're paying into it. With your behaviour, which thing it's turned into
behavioral data that is bought and sold on a market that you cannot see and participate in so that other things are recommended to you or your decisions are somehow influenced. That's correct, so We thought that we were using free services, but they think that we are free, right? We thought we were using surrounds capitalism's free services. In fact, surveillance capitalism looks at us as free as free sources of raw material for its production processes. They call us users, but in fact they are using us as roma. Area for their production processes, because what they produces recommendations because what they produce predictions. I call them prediction products so what their selling into these futures markets are predictions of our future behavior. What is a click through?
we just zoom out a little bed, a click through. It is nothing but a prediction of a piece of future human behavior. So now we have of predictions about not just click through aids, but what we want purchase in the real world or whether or not we will draw I have insurance premiums up or down big. You know be a positive or negative effect on the insurance company's bottom line. We have predictions of our health behavior. We will engage in predictions of what kind of driving behavior we will engage in predictions of what kind of purchasing behavior will engage in predictions of where We will now what we will do when we get there who we will meet, what they will do when they get wherever there guy and so on and so forth. So all this activity would started with grabbing are online private experience, turning it into behavioral data, for
direction this is now swept out of the online world into the real world. So that it follows us with our phones. It follows, as through other devices that increase increase. Lee saturate our environment, whether were in our car, walking through our cities or in our homes and this increasingly saturated environment, is collating creating data? There are complex ecosystems of players now some players that do nothing but capture niches of behavioral data and then shoved them in these supply chains. These pipelines, you know there are sending them to the aggregated, is that are sending them into the machine, learning, specialists and so forth. So these are complex ecosystems now with complex supply chains. the wall street journal to some fanfare, published a report?
a few days ago, about there and then Education of a whole range of apps mobile after people use to which they are feeding very intimate data summer health, as some are a fitness app summer, apps about your minstrels I call on and on and on these aspects. The wall street journal discovered are taking those data, and most of them are shunting that data right into facebook supply chains. Lo and behold, This is something had I write about in detail of course, and has been well known to to the veto, folks, who, who research this closely, while we are living in this, inter of this ecosystem and ones you begin to wrap your mind around this new delay. So you I understand, that we're not the users were being used see you understand that it's not free, we are free ones,
You make that mental switch. I promise you that your purse, option changes in a fundamental way. Yesterday I got off the plane and I'm walking through the guardia and there's a space where everybody sitting at counters and the little stalls everyone's on their laptop. You know it waiting for their their plane and so forth. I'm looking at this and thinking we just realize that were just on our laptops, feeding these supply chains and all of the wealth that is amassed here. All of the surveillance capital it has accumulated. Much of it goes into a design effort to make sure that these mechanisms and methods are hidden from us to make sure that we are kept in ignorance or even though that there, hidden, that it gives a clear example of bypassing awareness. Ok, annexed, ample. Is the facebook contagion experiments which,
made a lot of headlines long before Cambridge analytica hit the streets. This is facebook said we can make people feel bad Well, first, they said: can we make people vote so thou published in two thousand and twelve and the aid here was subliminal queues in your news. Feed on your facebook page is using social influence and other kinds of subliminal cues to see if they could actually produce more people. Casting real votes in the real world during the two thousand taught the term elections, the conclusion was yes. Courage could and when they wrote it up in a very reputable scholarly journal, the facebook data scientists celebrated together with their academic colleagues who are part of this research. They celebrated facts. One was we now know that we can spread of contagion in the online world that affects real world behaviour and number two. They celebrated the fact that this can be done while bypass
the users awareness? It's all subliminal? We don't know, what's happening to us, while the world was mobilized and outrage at the saw that faced unilaterally toyed with us. This way what they call a massive scale experiment while we were an outrage they already putting the finishing touches on a second massive scale: experiment, This one was to see if they could manipulate our emotional state with the same kind of methodologies, by passing awareness, subliminal, cues and so forth, and, of course, they discovered that they could. They could use subliminal cues in the online environment to make us feel is there more happy or more sad for actual unpack, subliminal real quick? Is that classic subliminal advertising, is you watch the coke? Add in it like blips for one second, and it shows you like a flower and use that matters
disproven by subliminal. Here I think you mean something different which, they are just the news feed they. Just the user interface and ways are not obvious to you but provoke some other effect. Yes now for their hiding, like daisies Oliver face which make you feel I'm not sure why say this subliminal has been disproven, because there's there's quite a bit of work on how power The subliminal, I should be very classic subliminal oil. That is disprove, and I think I wanna make sure we're clear on that. If in a cell let so, for example, in the emotional contagion experiment, the kind of thing that they did was to manipulate the content of your news, feed and manipulate the actual language and vocabulary that was used on the pages that you saw and in your news, feed so that there were more words, more messages with a quote
sadder violence and other and other cases more words with a happier valence in the voting experiment am Other things what they did was feature a picture. Somebody in your network, whose as I voted and the reason that that is a big deal is that what we have learned through all of the research and social media media is that the principal social dynamic in this measure is a demand dynamic that psychologists call social comparison. We know that social comparison, is a natural human dynamic. We meet each other, its natural, that, wherever a few moments of immediate social comparison,
you know am I similar or different from this person, and this is a natural, literally autonomic the thing that we do when we engage with others. But what we ve learned about social media is that social comparison is more intense, are more dominant dance, intensified social dynamic than anything that we have ever experienced in social life. It becomes the prime mover in the network. That's why we have come to adopt this language of people who are influencers, for example, and that's become kind of second nature to us, whose an influence her we have little children. Our insulin says you know, dressing up in brands and so forth, their families getting paid for their influential presence. This is the salient of social comparison in the network, and the thing about this is most of this happen outside of our awareness and so
have data scientists who are all ready. You know very clearly talking about How you manipulate these, so women all social comparison processes in the network in order to tune and heard human behaviour towards specific outcomes, under surveillance capitals, and these are specific commercial outcomes, but his wit a moment ago. What cambridge analytical dead? was used these precisely these same dynamics and methodologies to just shift: the dial a little bit towards political behaviour. I've comes rather than commercial behaviour outcomes, in always tremendous risk. Erin figure, quick break for and am not tracking then we'll be right back. Hey! I'm ryan reynolds at mid mobile. We like to do the opposite of what big wireless does
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Alright, we're back with Shauna zubov author of the age of surveillance, capitalism. So what I was talking to somebody else, it was off the record, so I can't to their name, but you and I had actually took spoken before on sea spin. You had said something to me that under a powerful, which is a Surely you shift from making recommendations to guiding out? Yes right, you? U netflix, says hey you watch the show you might like these four shows yes, and eventually that the dial turns all the way to netflix, just telling you what to watch brought this up with somebody, who's smart and he said in this specific area, not just like a generalized smart person and he said well, here's the problem. everyone recognises. This is an issue, but there's no mathematical difference between a very good recommendation in that sort of malicious persuasion. I can't If you want to stop so, if you make the recommendation algorithm good enough, eventually I will recommend to you a thing that you want in that
is indistinguishable from me telling you what to do. You can't put a number on it at what point across the line. Do you see that as a problem in terms of how we might regulate this home, I stop it. How we might limit that surveillance capitalism mechanism, What you're describing there is the outcome of a process which I described is the process itself. For example, the question to ask is: how do we get to a recommendation? That is that good? that it is, for all intents and purposes, the equivalent, observation right? That's what we're talking about. How do we get to a prediction that is so good, it's almost as good as an observation, so my argument is- or my observation is that, in order to get to that quality of prediction surveillance capitalism has gone through several competitive phases. Because what syringes Capitola circle
hitting on are the quality of their protections cassettes what their selling to their business customers. It began with a car mrs scale we need out of data, we need to feed the machines a lot of data in order to get really good predictions, ok, so we're getting a lot of data ever were pulling all the data that we can find an online in the online world. Then it becomes wait, wait a minute. Volume is essential, but we need more than volume. We also need variety. We scale. We need scope and to get that scope to get that variety the diversity of data we need to get out of the online. world we need to also embrace the offline world. We need, A mobile situation, here's your phone put in your pocket right now off you off! You go to the city into the park into your home and your car wherever you are those become?
new sources of supply chains for us. Ok, now were competing in the mobile world and the discovery occurs. A second! Your data scientists talk about the shift from monitoring and capturing data to actual waiting actually effecting. The device or the person in a way that actuates behaviour and through actuating behavior, you set that behaviour on a specific course that gives you even better basis for protection drive. So so you see this, the input. This is what's happening behind the veil before you get to that killed. Recommendation wherever it is so behind the veil. What's happening is we're looking for ways to actually knowledge tune, heard
human behavior through zis, subliminal cues that operate in the online and increasingly in real world so that we can channel but your toward a certain direction, and one We know you your mood in that direction, then the predictions that we can make are going to be even more powerful one of the tests of this that became perhaps most interesting, and will be familiar to. Our listeners is the augmented reality game pokemon go which I consider to be another a super scale. Population scale, experimental laboratory in how do what I have just described now not in the online world in the real world in the world. We call real because what cookie mine, go what was actually doing was mine tae sang bass.
on its own behavioral futures markets, where people would exactly so there were. You know, pizza joy restaurants, mcdonald's franchise is all The service establishments, retail places that were paying anti labs, which was the google spit off that produced an incubator pokemon go still inside Google letter, of course, by John hank. You is behind street view behind that of before that well earth, so they're paying atlantic labs for footfall. The fall in the real world is the precise analogy to click through in the online world, public version literally for traffic in football. What is your body is in my store and your foot is falling on my floor, so I just have to we're talking about when we started surveillance, capitalism and it's zero and there's data exhausted and you're the product and where it pokemon right.
I just wanted what is the eye? here, tech executives and the show and world we'll talk to them. They describe exactly the things that you are saying, their describing a utopia right, I mean every big company seo will happily tat. Data is an oil which is what you are saying. right data is a natural resource that we can mine, extract process for fine, sir, for higher and higher prices. America enthusiastic about it. You have talked a lot of people in this book is a phenomenon: you re pokemon go if you like, oh that was evil or you getting the responses, witches, also game, like How do you see how you squares of that popular consumer response that enthusiastic industry activity with hay look at this a little bit closer it's actually not so great. But how do you putty bring those levels together at this is such a?
christian and so glad that you asked me this question. So let's look at this a little bit What were describing is a utopia if you, surveillance capitalist right because they have managed. the past twenty years to create this islamic engine, in which we do not. If it is customers, nor do benefit as employees. They have entered the when he first century with the most extreme a sin trees of knowledge and the power that accrues to that knowledge, which has the power to influence in shape human behaviour at scale. Asymmetry of power. Knowledge literally, unlike anything, the world has ever seen, they know just about everything about us. We know almost nothing about them. All of their knowledge about us is used for others gain not actually
our problems, so these are immense asymmetries and they ve institutionalized this, as as kind of the framework of our twenty four centuries society right now. So It's a utopia if you're a surveillance, capitalist it's, not a utopia. If you're, if you're someone who believes in democracy, it's not are you b for someone who believes in individual tommy in individual sovereignty. These things have been allowed to root and flourish literally in the absence of societal understanding and in the absence of law, so that number one. Let's talk about data The new oil, because I love that why it's a great phrase data is new oil folks, four years ago we thought oil was a great thing right now. Every major banking institution in the world, is right eating down its fossil fuel stocks because it understands that the oil that sir you know that the fossil fuel,
plies that are still in the ground and counted on these companies balance sheets, those supplies have to stay in the ground increasingly there will be regulations that require those fossil fuel supplies to stay in the ground so essentially leaving those regulation coming. That would also data to stay and sell, though the way in which were marking down it. Now it's take thus a while to get here and it's take thus a while to understand that all used to be agreed. thing. But now oil is the thing that is destroying our planet. Oil is a thing that is destroying nature? So yeah, data is the new oil, because data, as long as it is owned and operated by surveillance. Capitalism is also the thing. That's gonna get marked down as we come into a world where, as you
we started off by saying, while this book is coming out at a time when people are really interested in this, because people feel the pressure bearing down on them, but they dont know what it is, and I dont know how to name it as public consciousness. Changes. That's going to translate into pressure on our democratic institutions and it will translate into law. Will translate into new regulatory regimes. Is that the answer? Is that how we stop it? We pass a bunch of regulations and break up the companies or Do you have? Is there something more fundamental that needs to change? I mean I think most people really like the service. Google provides. Must we were very happy that they can tell what sort I turn off their lights. Those are good outcomes and new. Our audience is built on that is being exciting and in providing some utility. How do you disconnect those outcomes from the machinery that produce the great question One of the big lies here is that
surveillance. Capitalism is the same as the digital I so we all ran to the internet with open arms because we were looking there for the kind of help that we need with our lives that we're not finding in the real world, because our public institution, had been so scraped of resource is because our commercial institutions, became so indifferent to our well being into our lives. You know whether we're talking about health care and you knew you get seven minutes chalked your doctor or you were talking about this big industries where nl. Basically, there run by robotic systems, and you no longer have a saying you can't talk to anybody and every is so alienated, so we ran to the internet. Looking for the personal support that would make our lives easier and that's why we like the election, that
little assistance in these various services and so forth. But what happened now is that surveillance capitalism has invaded and infected and hijacked this digital media, soon now just to get those utilities that we're looking for just to get the very basics of what now constitutes effective social participation. We are for to march through the same channels that our surveillance, capitalism, supply chains- and my answer to that is that this No illegitimate choice, the twenty four century. Citizens should not have to make so Yes, we want the digital. Yes, we want these conveniences. Yes, we want these things that are going to help us
live our lives more effectively, because you know what we're living in a time when we all have to work moms and adds have to work and we're gonna, take care of our kids and our kids live in a very competitive world and just taking care of our kids now require so much time and effort, so were all pressured were all stressed and not not by our choice. And we deserve to have a digital that answers are needs. We also deserved it institutions that don't stresses this. My treasure that's another conversation, so we now facing an illegitimate choice, and my argument is yes to the smart home, yes to the smart vehicle. Yes to this, city, yes to the digital, but not under the terms and conditions of surveillance,
the lesson which is a direct assault on human autonomy and a direct assault on democracy, because we cannot have democratic societies that are marked by these new axes of social inequality, these asymmetries of knowledge and power that operate under the auspices of private capital. This is inherently antagonistic to a democratic society. We cannot have a democratic society, were individual autonomy and intervene full sovereignty decision rights over my own life over my own privacy over my own human agency, Freedom to choose what my future is. We cannot have a democratic society without these kinds of deep autonomous moral action capabilities are from individuals
shouldn't, though the other market, those were like regular capitalism market counteracted, If I get all this, your stress, the rings prevailed, shouldn't there be their products, it dont survey, leslie apple eggs, since one is valuable. Companies in the world and tim cook is like we're. Never gonna do this is that is that just a one off his hat the exception, approves the rule we is this sort of supply for the search, the latent demand that you were talking about. I, so we after a moment ago, about lawn regulation. So let's put this into account, when we asked the question you know what is to be done, I think there's big answers here and there all interrelated so that something we're gonna get our heads around one is public opinion, a change in our awareness in our consciousness, in our demands, in our sense of what is tat mobile and what is intolerable. We withdraw social sanction from surveillance, capitalism and we put pressure on our democratic institutions to enter
an outlaw the allow behavioral futures markets too to thrive. So that's one thing the second thing, is the competitive solution and that's what you're asking me about right now, the complete. Good solution. We know going backwards They too thousands every time you actually disclosed to folks what some of these hidden methods and mechanisms are, they feel scots and revolted an outrage, and they do not want to be a meshed in these in these sam, you know in this nagging at a reversal of the force that moment right now. That's right. The facebook group moment this been going on for a while had many google moments. You know I've had google scandal, over street view and over gmail and over buzz in so many different facebook scandals over the past decade, or so
So we know that folks don't want this, but we also know that folks keep engaging in it, largely because a they don't know. What's going on and be there's no choice. Increasingly, the alternatives have been four. Closed, so that I want to get my kids grades from the score I marching through these supply chains. I'm gonna get my health data from the physicians healthcare system. I marching through these supply chains. So these had been for class. We need substantial alternatives. Tim cook has raised his hand, and he said, were an alternative, but right now, apple is one, company. Tremendous legitimacy. Apple is a great choice to anchor and alternative ecosystem. To do that, apple has to do quite a few things. To get its act together in
order to qualify as a leader that actually wants to create scrupulously create, the kind of institutional systems policies mechanisms methodology is all about. The truly re align the digital with the people. It's meant to serve can't have the outages like we don't service the software for the old device, you can have the outages like we don't pay tax. There are contradictions, an apple that everybody knows about that leave. Many people feeling cynical about its ability to lead. I happen to believe that tim cook and apple are perfectly position to be leaders but to do that there is some work that they have to do to do. A kind of scrupulous in titian, building that the economist. Joseph schumpeter once described. You know
really being able to move the dial of economic history. So that's one thing were apple: to do that and create an alliance with other companies that want to be part of this alternative ecosystem and alternative supply chains. Yeah, we ve got the digital, and here we ve got data, but all of that data is under your control. All of you data is determined by Your decision rights and all that data is an is Is yours too used to improve your life, the products and services that serve you? there is the transparency and the oversight to ensure that. That is the case by the way. All of this operates under the larger framework of democracy of the laws and regulatory framework in place to make sure that none of this slips into the surveillance, capitalist territory, which is
the one way mirror the secrecy social relations of of hierarchy ignorance and these hidden mechanisms. So This is how the democracy, on the one hand, and the competitive solution, on the other hand, you know our parts of the same conversation. Finally, the third pieces, a solution, new forms of collective action I have said that we are not users we're being used and as populations who are being used, we need this. cover our shared, not only economic, social, political, psychological interests and invent the new forms of collective action that
make us powerful in this new era. In the same way as a hundred years ago, you know we develop trade unions in collective bargaining and the right to strike and and through those mechanisms we helped to dry. Is our democracy was set to work to the new solutions. These desolate, the workers of the tech company, should do the way the consumer speak collectively is usually by buying things here's the thing when we talk about industrial capitalism and generally, when we talk about capitalism, we're talking about capitalism bear. down on us in the economic domain bearing down and ass in our economic roles, as as customer there's an employ an end as employees, but now we're having a different conversation, you, I will tell you about surveillance, capitalism or seeing cap. bear down on us, not solely in our economic rules. It
Why I'm using the term users its bearing down on us in this other, kind of raw where we are users, not as customers, not as employees but simply is As as as citizens as members of society, who must use. digital what are to live in a fact of life and that digital is now owned and operated surveillance, capitalism so its bearing down on us in social roles and theirs where I argue that it has over spilled the walls of the universe, I'd really office. The economic domain, which was our model the twentieth century and its flow in everywhere in our society is the sun. Sir. In my mac address. It's the microphone that we ve discovered in the nest security system, it's the diet, app and my phone. That's now feeding all my
personal data to facebook, it's everywhere in our lives, not strictly in our roles as economic actors, where we could go further on this I had to about this forever. Sadly, I've used up all of our time, tell them where they can buy the book. I think everyone should read this book. It's massively interesting. Where can I get the book? Well, get the book wherever you want to you can get it online through many different views calls on line going right to my: u S, publisher, public affairs or my european publisher, profile box. You can go to amazon, you go too far and no ball. You can go to your independent bookseller. You can go to good reeds and most fine, get out of the house will opt out on the street to one of those great independent booksellers
fernand brought in by the book and have a great conversation in the shop. Folks who love the bark and are selling many copies of atwater, set up your email that in the park. I thank you so much the shot I was lovely to have you want to have you back varies. Thank you. So much nearly always great pleasure, I was just on a zoo off after the age of surveillance. Capitalism we're back later this week on friday, talking all about apples, new streaming services or tv service credit card game serves the new service. So much went down. We're gonna get deepening that we gotta pull at all part suzette. Back the interview episode in which keep right on going with the verge test. I want to hear from you I'm at reckless tweet me. Let me know what you think. hey? I'm right, reynolds at mid mobile, we like to do the opposite of what big wireless does They charge you a lot. We charge you a little so naturally, when
we announced they'd be raising their prices due to inflation. We decided to deflate our prices, do not hating you, that's right, we're cutting the price. admit unlimited from thirty dollars a month to just fifteen dollars a month, give it a try. men, mobile dot com, slash, switch new in an uproar payment for three months and required taxes, and these extra additional restrictions apply, seem at mobiles outcome for full terms Facts creative. This is advertiser com, sent from Sc Johnson. Is call in also known as trash call, it did you know that only about nine percent of plastic waste gets recycled. That's because recycling is not always intuitive a lot of us. Our wish cycling, which is when you tell us something into the recycling, been hoping it'll get recycled its good intentions, but unfortunately it's not that simple, like plastic bags,
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Transcript generated on 2023-08-30.