The on something you should know we program to flirt and it's a bit of an art, but flirting is also a science. splain that plus what is it that highly creative people have in common. That was a very What I found with a lot of these craters is that they become there obsessive on something very narrow, they're, not actually generalist, not renaissance men or women. Oftentimes that's it's in childhood, then the extra virgin olive oil in your kitchen may not be what the label says it is at all, and happiness is a choice. Why do so? Many people seem to choose to be unhappy about water speculation about why people the unhappiness and I'll. Tell you there's a great deal of power. unhappy people really can control the entire show taking control of family or a workplace

today on something you should know How your ideas don't have to wait now they have everything they need to come to life death. Technologies and intel are creating technology that loves ideas, loves spending your business, evolving, your passions, we push technology can do so. Great ideas can happen right now, Doubt how to bring your ideas to life at del I've come slash. Welcome to now. Something you should now fascinating, entail the world's top experts and practical advice you can use in your life today, something you should make her brother s high. Welcome You may have noticed that I never On this point, cast ever ask people to send money to support the podcast weave

eve and breathe off the success of our advertisers, and we have great advertisers on this podcast. I speak to virtually all of them before they four times, but pretty much. podcast advertisers know there's a lot of podcast to advertise on and typically, what they do is they try different pod and they stick with the ones that deliver the results and they'd they don't. They put the ones they dont deliver the results so the best way to support this podcast is too port our advertisers and do business with them, so they keep coming back to advertise. First up today how to flirt there's no shortage of experts on the subject of how to flirt but of the advice on flirting is just opinion. however, there is some science to flirting and the fact is human being We must flirt we're programme to flirt. It's all part of the dance that allows.

people to meet and get married and have babies and those species, thriving esteem he Webster university uncovered several keys to effective flirting. First of all I contact is the most important component of flirting gazing, but not staring gazing into someone's eyes is critical. Body. Language is more important than spoken. Language only said Percent of effective flirting is attributed to what you say. Fifty five percent to body language effective, floaters exhibit what's called social dominance; in other words, they take up space by stretching out their legs or draping an arm over and adjacent chair posture. I'll congruity is another factor it. This is when two people unconsciously mirror each other's body language in posture. It indicates They are in harmony and have poor and one of the most

fact of ways of flirting is to stop flirting change the subject, or politely walk away? Once the connection has been made, it leaves the their person wanting more and that something you should know, one of the things that separates humans from other animals is our creativity, think about it. Way. Animals in the wild go through their daily lives is probably pretty similar to the way their ancestors have always done it. But here, we are constantly creating new ways to do things. We create and innovate things and technology, art and music. thing right down to the most mundane parts of everyday life were always creating new and better ways. So where does I come from, and I think that question is, can you? And if so, how do you become or creative one of the big

thinkers and doers in this area. His Alan gannet, the ceo of track maven. It's a software analytics firm whose clients have included microsoft, home depot, aetna, honda and g? He has been the thirty under thirty lists for both ink and forbes magazines and drill down pretty deep into what creativity is and how to produce. It is new book. called the creative curve how to develop the right idea at the right time alan, thanks for being here, thanks for having man I'm excited to talk about creativity so dear interesting that you talk about the science of creativity because think in some ways people don't think of creativity as being take it or scientific that it's more luck and ah ha moments in and magic almost so start by. explaining the science. Here yet

creativity is one. These things were there's this huge disconnect, but with the science tells us about how creative works and the public perception right up the perception that there's these some crazy demi gods who you're Steve jobs you on mass pablo picasso. Where are they born with this thing that you read and you, if not popping out of the room, you know painting in playing piano. Inventing computers will then you're never going to and the rio though just so interesting I haven't you. Look at the science of creativity. Theirs, lot of academic consensus. That consensus is that its alert, able nurture, will skill. There's always fascinating studies, for example, that will things like the relationship between iq and creativity, and one of the famous findings is called the threshold theory, which is his idea that basing above I about a hundred and four, which is about the average The about these sorry, the fifty percent tile iq

we all have the same creative potential, there's no correlation pass. You have a hundred and four, and so like everyone listening, this podcast has, and I q of about two hundred and four this is billions and billions of people that we're talking about the world. This is not a dozen we'll per generation are one hundred even a thousand, but I think what happens that we really like these stories. I think the media like something as people we like them. We like you having these hero, myths and our culture? grass bond to this by think. It's actually a very dangerous believe, because I think people limit themselves. Well, when you talk about create potential that we all have. This creative potential We also all have the potential to play the piano, but if we don't sit down and play it, Potential is never realized.

You look at boats are, for example, you know we should have thought of Mozart as the character, those protracted and amadeus, where you know he writes music. Would never having to do any edits everything's of perfect first draft. He writes in his head. For years all these like playing the piano blindfolded for the pope, like The reality of Mozart Is- and he was three years old. His father was basically a helicopter dad hired the music teachers in all of europe and started making this three year three year old kid pray it's three hours, every single day and by the way, the idea that he would compose music and his head is literally, you know, hashtag fake news, I had to say it because I'm in eight in the early eighteen hundreds I'm? U magazine publisher, forged a letter supposedly for mozart describing this composition process, as luring made up you did something interesting in that you got to go to bed and jerry's and get a peak behind the curtain

their creative process of how they come up with their roughly. What ten new flavors every year so talk about what you discovered there, how they their processes with two big steps, the first thing is that they consume lots of information about food trends, so they literally duties trips where they go to different cities, to try out new restaurants and bars and see what flavors percolating all across the country there They actually read your social media. Food and wine magazine or cause they look in line. Reading things going to different farms, talking suppliers seeing what's out there, then every year, Make a list of two hundred flavour profiles two hundred just written just ideas of flavour profiles, based on these trends, and then what they do? They literally send an email survey and ask people one how by this flavour, and to how unique is it

and the thing they have realised that they just ass people will how you to buy will. Then you end up with all these your character. cookie and chocolate flavors which would be good, except that eventually the bran become tired and stale and would lose favour and so found is that the ideas that seem to resonate really well are the ones that have the right, bland of commercial viability and also uniqueness and also novelty, and so from low five email survey there, but a window down this loss of two hundred tonight, a list of fifteen ideas that have really good commercial potential story so interesting for few reasons, because one it highly something that I think is a misunderstanding creativity. We talk a creative, as always doing, like they're, always active there always producing, and we always talk about them in opposition to consuming and consumers there's a social medium. Emu might have seen that I really dislike, which is ninety

and people consume. Nine percent of people engage one person and create hashtag hustle and its. I really doubt, and on the part of the reason why the terrible is its cheesy, but also those just wrong and actually turns out that the book I interviewed about twenty five living, creative Jesus he's are doing, David Rubenstein, your singer, songwriters, passing hall, passing and paul. The team behind dear enhancing Nina Jacobson from authors. You motion pictures found that these creative geniuses are some of the biggest consumers of information there. Com consuming information about their feel. They want to know everything that their views- a very narrow vertical it doesn't mean on twitter reading, a lot about blood lot, different things, they're gone very, very deep on a small lane of content of experiences, of whatever it is so preventing jerry's. What you see is that these people become obsessed with knowing everything what's going on when it comes to food trans right, what are all

the things out there and from there they can come up with a list of good ideas. Will bennett. Jerry story brings up a good point, because bening jerry's goes through a big rigour. Process to come up with new flavors, but if you visit Ben and jerry's in vermont, where they make the ice cream out back you'll see the flavor graveyard, where there ailed flavors or in their retired flavors, but their fate flavouring and they had some real bombs and so decide, They are rigorous, thing and research they still don't hit a home run every time. I think that an important part of the creative processes is you have. Be able to fail and pig yourself up and dust yourself off and try again generally failure something that people are scared of an have to realise that part of your goal is a creative. Is too quickly fail and found ways that ideally low cost, but ultimately,

your job is to create something for an audience. I mean there's think there's this sort of mistaken notion that uk activity is an act is all about me. It's all about myself and creating for myself only She talked to the world's best creators. There very, very focused on their audiences reaction, and they there ok with fear, but they want to move on very quickly. They wanna take that lesson and go on to the next project. I'm speed. with Alan again at his new book just out this week is the creative curve how to do Look the right idea at the right time. It's him gordon to feel safe in your own home. That's why so many people have home alarm systems, but I know plenty of people who are not very happy with their alarm. Company and unfair italy last year in twenty seventeen, the better bid this bureau heard more than five thousand complaints about alarmed companies that puts home. Security in the top ten percent of most complained about industries,

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I dollars today right now, while supplies last see website for full details This would cost hundreds if you went to a doktor or pharmacy go too far we're hymns dot com, slash something that's f, O r. H, I m s: dot com, sly, something for hymns dot com slash something. Oh Alan, in the creative world. What is it that creative people have? What is that one thing they have that perhaps other people don't have that allows them to cry aid hit it out of the park. This affair common experience among the creative genius is. I talked to wear typically as a kid they rotate or specialised something here, force apparent, told them to do it or because of some external event. So you in the book, for example, I tell the story of TED surrenders who You lived in the serve chaotic,

childhood home, where he was one of five children. His parents had him when he was a teenager. There are poor and dumb you know he went on to become the chief continent serve netflix, but when he was younger when he was younger he to escape his house, would go to grandmothers house who is a big films? and you just watch movies with her movies and movies movies, and this where he felt safe. And then later he got a job as the clerk at a video rental store and there he decided that during the day when the store was empty, he would watch every movie in the store, and he literally did that and so- specialized very early, and a very common motif I found with a lot of these craters is it come very obsessive on something very narrow right there now actually generalist, they're, not renaissance men or women. They become very obsessive, something very, very narrow and oftentimes. That's in childhood, because there were some, external, forcing factors external factor pushing them that way, but a cow

startled, when you're older by you, have to make a mindset, shift I think the problem that people have is since we're all in our pursuit of passion. All the time we I think that we should find a task. That's easy for us, I think that, as you know, when we do, it immediately feels easy, But the reality is, it is never easy. For any one in the beginning. That you know, and Mozart was three his dad was forcing him he bore young and they were maybe doing something as a way to serve escape some more troubled situation elsewhere. There's a strong motivation there. So if you want to be creative. Older version, Do you have to create that construct around you that supports you? That motivates you that keeps you going through. The difficult parts see this with video games and how you they're, designed to serve prey on this notion that we have of that. We should only do things that are immediately easy task, as videogame start words very easy to level up in the beginning, and we like them,

like the idea of look, I'm already good at something we like that idea of progress. It's a very core part who are being. There are those stories, though, and I think maybe this is where people get discouraged. Is there occasionally people who who have never written anything before and come out with a book that just takes off or rights a song, that's a huge hit. They ve never written anything before and those of the the stories that we cling to and see. Well, if he can do that, I can do that, but it's hard to do that, it's almost impossible to do that. Yes, one of the the things that we get really caught up on with creativity is the sort of quote? Unquote. Aha moments are flashes of genius or you know whatever you want to call them and we're like, I know, will look at that. Look that person just know they were walking and they had this amazing idea that went on to become the super. Successful company in what's interesting. Is that scientists are sort of like be followed by this

Aha moments are actually a really well understood thing from a biological perspective. We actually know a lot about how they work. So, basically, the short version is that it's kind of We should talk about left, brain right, brain we're talking. Creativity is actually pretty important, so right or left brain we do more logical processing. It's where we deal with the dominant meanings of words are concepts. So if you do the math problem, for example, and when you're solving a problem, if you left hemisphere your brain, it's very very step by step, that's very conscious your where of each step as you're doing it. You're right, is fear of your brain is solving things in a very different way, it's more metaphorical, its combining different kind, Epps together. It's you acting the dots so to speak. Using the analogy of your life Hemisphere is like a loud laugh partner is ok, here's what we're gonna do, or indeed this than this this, then we got the answer and you're right.

Miss fears like the quiet lab partner, whose sort of like ok, we'll try. This is and can be done. in view all this processing that happens in our right hemisphere in subconsciously. only once it comes to a conclusion or an answer that, our right hemisphere, quiet, lab partnership, perks, up, says: hey! You got an answer, but left hemisphere still too loud, we're not going to hear it. and this is why people experience these aha moments, which are really just right hemisphere processing, experience them when there, in the shower there on the computer or taking arise, ride cause their left him fear that allow partners kind of shut up, and so you can find hear what happening in your right hemisphere and the conclusion that scientists have come to that the real bay big mistake. People seem to make with aha moments. Is that they don't realize it to have aha moment. You have to have prior knowledge. I mean palm occur. we famously dream, the main melody for yesterday, but he spent

entire childhood surrounded by music. He literally is playing a cover ban for years, his brain and all these musical concepts and ideas and patterns percolating around there see. Of course He dreams about music and you dont jake. A rolling spent her whole childhood reading books in college. famously had, fines in the library for him, so me books out so yeah she's on a train. She daydreams about fiction characters and you but that's not shocking, surprising, that's actually pretty logical and what scientists have found is, if you want to have more of these quotas, magical? Aha moment the mole Putting things actually have knowledge? Have you a lot of specialized theory a lot of specialised memories, la specialise, wisdom and that's another reason why consumption I think that such a crucial part of creativity is that it gives you the That's the connect gives you. The electricity like all moments. I said in the beginning of our discussion that that, in my view, anyway, for something to be truly creative, it

I have some element of success to it that it cannot be different way of doing something. It has to be a better way in somebody has to recognise that and see add value and I take off and in their creative world. There's this belief. when you, you know when you build this great new thing or when you write this great new novel or you paint this great new picture that that's the end. The creative process that then the world will just find it and love it but I've always thought that part of the creative process is convincing people. How great you're thing is it's the marketing? It's the pr and I think it Resting example of this is: is modern art a mean? I've gone to modern art things in seeing things that pass as art that Think I could have done that. I mean it it's. It doesn't seem to be anything special, but there's a story to it. There's been an artist who has a story, and, and the creation of this thing has a story and, and it's the

marketing of it. That makes it valuable Andy warhol, Emmi, Andy Warhol, famously a teams of assistants who create the art he lit, for love is screen prince there's doors he would call into the factory and just say, ok print this image with these colours thanks and like that Was his quota court to stick process right, Jeffrey coon's, you're, there's always stories about how it has a system to make his artwork, and so is heavy artists like what is the role of an artist and so the more user of dive into artist artistry? creativity, crater, starts to get really fuzzy. I mean you think about your I've met, experience writing a book about creativity. You! What you see is that you others one name on the cover, but the reality is: is that you have you editor, is the agent's copy editors feedback, readers proofreaders. You have all these people, your research assistants, all these people who are contributing to this. And so the idea that just my name is on the covers almost kind of silly at that point

So if someone says cheese, this guy, this sounds really great, but so what do I do? What what? What are one of the first two or three steps that, but that the creek if process in your view, It begin consumptions one you start consuming very narrowly, but I think the other one that I found I was really fascinated by was these great creatives actually very focused on imitation there very focus on studying, past successful works and almost like turning into a mad live. Like a tell the storing the book of Ben franklin when he learned how to become a writer, was he took articles from the spectre which was a magazine back then, and the outline them and saw. How are they structure how build the argument. Andrew raw Sorkin who's the squad sky he's editor of deal book concrete or billions, or the book too big to fail to me about when he first got a job as a journal. Seated literally, the same thing He outlined other articles from the front page in the new york times to see. How did they

these Kurt Vonnegut, I'm dead. The very similar furs masters thesis. You see that again and again, this idea imitation, as actually very importer, part about creative skill development- and so I think, go to ache, of work that you know is good or you feel is good instead of just consuming it right be a deliberate consumer of it touch it feel it out? wine is turned into serve a mad lip. Well, I like how you talk about the science of creativity in that anybody, can develop their creative potential using the science rather than just thinking that it's just that the purview of a few people who are just creative genius is cause. They were born. That way. Alan again has been my guest he's, the ceo of track, maven software analytics firm and he is author of the book, the creative curve, how to develop the right idea at the right time. There's a linked this book in the show notes for this episode. Thanks Alan,

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faster and his partner, Gregg hicks have been looking at this for a long time. They have. Business based on this, and they are the authors of a book on the topic called. Happiness and health choices that, unlike the powerful connection between the two things we want most, I really welcome. you know today it seems there's this whole culture of victim. Would a lot of people feel victimized or say that their victims, which I guess, if you say and believe you're a victim you're a victim. Let's start with this, Why are we talking about victimhood in health in this conversation, because we know that, It is bad for your health. You say to yourself: what can I do about? the current situation. What steps can I take? You elevate, we're out of your old brain out of the reptile brain and into the human brain of innovation, creativity, problem solving and some much

your biochemical place today, so Victimhood is bad for your health, the recommended bad for your health impact. When we asked doctors and nurses all over the world, is there one thing that marks your patient for most accessible least successful what we heard almost uniformly, and this is truly all over the world. They told us that the patients who see themselves as victims have a much harder time healing. there actually hurting themselves by framing themselves up as victims, even though you know. Sometimes we are victims, but see yourself as a victim is really bad. Yeah. I wonder I wonder where that comes from that that feeling of victimhood well, you know, I think, that it comes from our old brain and the old brain or the reptile brain is designed to respond to threat

And when you are responding to threat there really three possible actions if fight flight or freeze. So it's the biochemistry victimhood. The problem is that our rain or caveman brain, and we haven't of all tat, much arcade membrane, of designed to respond to immediate threat. The sabre, too, The two figures gonna jump honor, but it's not designed to live with chronic threat, because that wasn't a reality in our evolution. It's the chronic threat, if the chronic state of victimhood that is so bad for us because work, our bodies are just not designed to handle it. To all of them. But I know people who are such victims that if they did what you talk about an recast that and get rid of that victim hood,

I don't know who they be. I mean it is. It is who they are listened to, have a lot of speculation about why people choose unhappiness and I'll. Tell you there's a great deal of power, unhappiness unhappy. People really can control the entire show they can control of family or a workplace but in the long run or not, of productive, their quality of life is very much lower. But they do learn to exercise a great deal of power over others with their misery, but not being a victim not being unhappy, doesn't necessarily make you happy. It just makes you not unhappy so. How do you, how do you become happy word? Is happiness come from happiness from internal happiness? Is an internal aid but

generated by the kind of behaviour and attitudes that we have an here from really easy examples We know what happens to us when we lie it. Did we ve been able to measure this? Nineteen twenties with polygraph collided, enter it's bad for us physically and have an immediate physical impact. measurable. When we tell the truth, the opposite, biochemistry as in play were com, are respiration of calmer or heartbeat is calmer, though. Over time, we know that telling the truth creates a feeling of calm focus well being, which is really a complex state of happiness. Same thing is true of appreciation or giving we feel happy when we do certain things. these are the things that people have done through the centuries to elevate their own feeling of wellbeing. But don't you think I mean when you look around. It just seems that some people are just wired differently. Some people just seem to be,

generally happy in other people seem to be generally not so happy. I think that there should not create a being funny and cheerful and upbeat. I have Kids one was born, sunny and funny and goofy. My daughter was much more serious and focused. She would not be what you would call a yeah. You know a sunny disposition. However, that's about fifty percent of our pre set, the other fifty percent. If you listen to the scientists, is all about the choices we make and that fifty percent of within our control- and that's really what dragon I write about. What choices can you make to elevate? Have fifty percent that you do have control over foreign,

when we appreciate others or when we're appreciated by others, we feel elevated, we feel happy and that happiness is a biochemical state. Thinking would be true with giving or a number of the other domains that we wrote about and we are hard wired to respond that way so yeah there are differences, but human beings worldwide respond the same way to certain things like giving, and like appreciation? So what else can we do? Besides give and appreciate we can not frame ourselves up of the victim. We can open up options, flexibility of another hallmark of extremely happy people worldwide. We can set our intention to respond in certain ways. We can't always control circumstances, but we can always choose the way we respond to circumstance,

We can again we can give. We can be highly accountable that if we can own our own lives and when we do these things, we get biochemical. Russia's that now can be measured on. It's a certainly a new scientific technology, but a corresponds to what we ve known for centuries about human beings and the most interesting part of the whole thing is why, do we get positive biochemical. Russia's for doing certain things, you know hyenas, probably get biochemical chemical russians from stealing from one another. There are scavengers visas. We get biochemical russia's for doing certain things.

and if you really look at medical, anthropology, you'll find that were rewarded for doing the thing was that are most helpful to the survival of the species. So the things that make us happiest give us a very positive biochemical rush and those biochemical rush. Are very much associated with good health, so happy and held it really go hand in hand because their part of what make a successful of human beings. You too, about the importance of setting your intentions so explain that what do you mean by that setting your attention is really about? Choosing how you wish to respond is choosing who you want to be. It's waking up in the morning and saying how do I want to be today? The opposite is just responding to certain,

its not being conscious. So intense is really your excuse. The meadow world word, but it met a conscious is aware that we are aware and being aware, if aware, that we have a choice. so I'll use myself as an example, but I you know, I travel a lot, I'm very often jetlagged. When I wake up in the morning my pension workday would probably be wreck. Your intention today is to stay focused, as you can be a lesson to be upbeat not allow the fatigue to take you, and do I always get what I want? No, but the intentions really send me on the right course to being the kind of person I wanted the and responding the way that I want to respond. We have a lot of control. Many people don't recognize when you and your partner,

and coauthor greg hicks when you, when you took a dive into this and we're looking at the connection between health and happiness. What, if anything jumped out at you, is really surprising, really caught your attention. I think that surprised me the most was the ability of extremely happy people to move through trauma and, interestingly enough, if the exact same process that many doctors and therapists use when they're dealing with people who are quite ill and we called it recasting which, by the way, is very different from brief reframing, which is simply seeing things differently, recasting as a three step process, an extremely happy people, would tell us about a trauma that they were no different from the rest of us by the way they had the same losses and griefs and difficulties that we all do, but they dealt with abuse,

why the trauma would hit and they would, in the first phase of recasting, feel their feelings. For these are not people who are in denial. They feel what they need to feel. They then move to a next step or next phase, which is they look for meaning in the trauma. What does it mean that this has happened to me What does this say about the way I'm living my life and, of course, what we now know all these years later is what was being described to us was people who jump from their reactive, emotional, brain into a brain of analysis and your brain of innovation and problem. Solving, though, is a completely different bio biochemical stately elevate out of it and then the third step of recasting of what opportunities are there for me in this terrible thing has happened, and it's very

easy the for me to say over yet I want an interview, but this can take a short of timer or can take years. But what we found is that extremely happy people and the healthiest people elevate out of the wars of the light have to offer into a state well being so to listen to you tell it there's not a whole lot of upside to being unhappy. I apart no outside to being unhappy they're, not having fun, I mean there. Enjoying life they really miserable people exhort agree control on others, but if exhausting and If you look at one gravity staff, they don't live long long their wives are not good. Lives are not rich wife and ethically not life, full of love because People are pretty hard work, but I would

If some people who are unhappy are unhappy because they don't know what it means to be happy You know you don't know what you don't know. If you ve never felt cold, you don't know what it means to be cold, some of them of interesting stuff. We do as we work with people who have not had a great deal of having a fuller life and we introduce them to happiness in the moment. Another word right now: let's talk about truth right now, what appreciate the person sitting next to you and they, instantly nea laughed of positive biochemical because her hardwired to get them and if an epiphany, if it's a feeling of oh, my god, what have I been missing, Why have I withheld that appreciation? So if you know it's wonderful work, if

if it means we can all choose it. And it's you know it's not it's not a mystery unless you've never experienced it but once you start to move in that direction, once you make some choices once you educate yourself to the things that you can do is definitely not rocket science. We we can all of our grasp. and certainly worth trying, I mean what could be the harm again, as you pointed out earlier,

in a miserable people tend to control the show, so maybe they're, not miserable they're, afraid of losing control. I think it is a fear of losing control is also the continuation of family pattern. There, some other some families in which happy enough, not a value or if you are happy there must be something wrong with you so that you know there's a lot of social learning around happy enough, but that basic feeling of contentment and well being that you have over time, which is really deep. Having really rich evocative feeling. This is something that we kitchen. Everyone could experience, because if a wonderful feeling but happiness is in a constant state of being a mean ie even people have times when they are not so happy. Anyone who

seems otherwise is not a happy person, because the truth of it is you can't be truly happy unless you allow yourself to feel some of the worst stuff that life has to offer. It would be completely unrealistic to say that a happy person that is always happy in fact, as we wrote the book and people heard about this project about happiness and then the later book, the most recent one happiness and health people would try to sneak into the book as the interview topics and they would say things like. I am always happy. I have never had an unhappy day Why you should interview off and we know immediately, but this was not a truly happy person. You have to be able to experience the extreme love because its realistic to experience the real highs and happy well, it's interesting how being unhappy not only makes you one happy and miserable. It can offer

make you unhealthy, as you point out that there is a connection between health and happiness, they're, just there's no real reason not to try any waited to be a more happy person breakfast. Has been my guest. The book is happiness in health. Nine choices that, unlike the powerful connection between them the things we want most you'll find a linked book in the show notes for this episode. Thank you, rick The for years you have heard about the virtues of extra virgin. Olive oil is the hard healthy oil. It is part of the mediterranean diet. It is supposed to be better for you than all other oils only the thing. The next consumers league tested eleven different olive oils purchased at random at various supermarkets and they found that six of them, despite being labelled extra virgin we're not extra virgin at all

and for those who know this comes as no big surprise. Given the lax standards, if not outright fraud in the olive oil industry. in twenty eleven, the university of California Davis found that about sixty nine percent of the olive oil sold in the united states is, alternated meaning It either contains other oil like soybean oil, or it was not extra virgin companies who made the oil claim the tests were unfair and that the occasional bottle might be off because of exposure to light and other factors, but it appear that not all is, as it should be in the virgin olive oil category. the five olive oils that did pass the test and were in fact pure virgin olive oil were caliph we're olive ranch. Extra virgin olive oil com

visa extra virgin olive oil trader jos, extra virgin california estate olive oil. trader Jos, one hundred percent italian, organic extra virgin olive oil, and lucy me premium. select extra virgin olive oil and that something you should know ratings in reviews are always welcome wherever you listen to this podcast on spotify we're getting a lot of new listeners on spotify, so so sure why that is but welcome and up Please leave a rating and review on stitcher spotify google play itunes wherever you listen, I might others, thank you for listening to some you should know

stacking benjamin's with Joe and his good friend oji. Not only has great financial insight, its lay back with humour to the lehne, pens, oh say much survey I wanted to know: was it really cheaper to around bag it every day or was it cheaper to go through these school lunch? The most expensive sandwich of all forty six percent increase is the first time a sandwich has ever touched five bucks before anybody gags on at them. It's a great sandwich find out more by searching the stacking benjamin's pie cast wherever you listen