Just knowing that you ve gotta, give pieces and making a conscious effort. Now what you're going to say no to and then once you look at that, then we have to make sure that your still all in for the company that you want to start. But once you realize what category of hay my name, is Jenna Kutcher and I am obsessed with all things: business, marketing numbers and helping you to navigate both the messy and the magical seasons of this thing called life. I'm a small town mama who took a three hundred dollar camera, grew a successful photobiz, and now I work from home and run a seven figure online business. I teach you the tried and true secrets to building a career. You adore shy away from the real talk, no way money, hardship, growth, lost in marketing are all topics we discussed here. Think of this as your one stop shop for happy hour with the galpal mixed with business, school, pull up a seat, make sure you're cozy and get ready to be challenged and encouraged. While you learn this is the gold digger podcast, so

of hands. How many of you know that I have a brother of imagining about four hands up in the air and they're all probably related to me, my brother, Joe Shallow rude made a short cameo on the podcast once before. During my bird, the episode last year, but truth be told, these calls the cereal entrepreneur, and it seems so funny that have never featured his story on gold digger. In fact, he it was the one who told me years ago decide my own podcast he handed over, is MIKE and so doubt him. This show probably wouldn't exist. Now, all of us, siblings, and I are entrepreneurs in some form, and yet we didn't have any direct influence in this area. Growing up, my sister runs a thriving blog and Instagram platform in her perfectly Kate niche I've my business, that you all know fairly well by now, and then there's Joe, who built an incredible advertising agency to help small businesses sell their products on Amazon. He also happens to travel the country and in our view, with his wife,

three children, don't worry. We ve got a really good story around that that you'll get a year to it. Such a treat to get to introduce you to my brother, Meet the guy who shared the fire engine. Bung beds of me and a human who shares a lot of the same memories. I have a right. Are you ready to meet my big bro here? He is welcome to the show Joe thanks to babble, for supporting gold. Digger babble is the number one selling language learning app today. When you purchase a three month, babble subscription you'll get an additional three months for free that six months for the price of three just gotta babble, dot, com and user promo code gold, digger I used to believe that natural scan care it couldn't work as well. But then I found primarily peer and my skin has for ever transformed to see me skin transformation and get fifteen percent off your primary peer order, good agenda, your dotcom slash, in care and use the goat gold digger

Well, I am literally so excited about today's episode and welcoming this very special gas on the show and before I do that I have let you know that this person is behind this. Entire show. Do you remember? Well, I guess I should say: welcome Joe Shellar to the podcast thanks for having me on and do you remember giving me your microphone and telling me. I think you should start a podcast and it probably took me an entire year to believe you and believe in the power of podcasting before I actually did it. I remember the first time that we talked about it and you were like I don't know if I have enough stuff to cover and what will I really talk about and it's taken off quite a bit since then yeah no kidding it's so cool, I'm so excited to have you so for those people that don't know, they've obviously heard the intro that you are my brother and obviously I know your story pretty well, but for those who didn't know

I had a brother or who aren't familiar with your story walkers through a little bit. Are you and how you got to where you are today church there some time years older than Jenna, I'm Jenna's older brother, Joe I'll, just kind of three like some of their side, gigs that ever had throughout life, just as it has been quite a wide range of probably the first one was some lemonade stands at you and I would do at the end of the driveway for anybody who doesn't know where we grow up it's in the middle of nowhere, it's on the dirt road, and so we would sit there and there would be literally like five cars that would come by like every hour. I'm pretty sure mom called the them to was like neighbors. Can you try? Five is like two dollars: anybody who stop just felt bad for us. Our location was not the best, but anyway, after that I've always been into tinkering and businesses. So one first one that

had remembered jokes. Indeed, our comrades hydrogen city have yet has the tax yoke Dash City Dhaka, as I actually when I was as twelve or fourteen started this websites and would take different jokes and put him out there and it was the day or you could just have those banner images. I made a couple grand from that had to file small business tax like an fourteen years of age which, as a hard lesson to learn rapid, got really paradox. I get to you some of his jokes from that's, so that was really find, and then I don't know what it's bad it for some reason. I've always wanted to start my own business from very early on, so I've had a ton of on that. We ve gone through in many that have failed suggested you remember brewer algorithm. Oh, certainly that we started rate after I graduated. I I'm an engineering background. I have got a chemical engineering degree, so broad green started with my roommate. This is a temperature controller that you pay

You well you're Bruin Beer, and so started, and I will see you got, a bank account went through all the legal staff started. Building this thing from had we're about to sell it, and then we tested it. When we tested forgot plugged often wondered info through in it literally started on fire, and so after that, safety tests. We decided that allow was probably not the way to go so Braun ran that went out and plans literally later no, we had my state love, I see Remo. The teacher company that serene yeah So we started a t, shirt company and for that, after going the whole process of sowing. Things. Getting getting t t shirt set up all that stuff. Is that we are only making like a dollar a t shirt

and saw a good lesson. Mary is when you stern a business parleyed the crunch, the numbers ahead of time. That one didn't work out too well, so really that the key thing that kind of got me into I am today so I went back to school. I got my mba ass. I did this after hours when I was working full time once we did. That Sarah and I see my wife, we moved down to Wichita and there we had our first son Owen rate after at that time. I was in a corporate job, but he's really good job but we shortly realised that we really must home, and the key thing is that we must begin with family and so, while we were in Wichita, we were really trying to figure out. How do we move back up to the Duluth Minnesota area and there really work jobs for an engineer to come back up here and saw at that point seven I really started thinking through like are there other things that we can do? I've always wanted

start. My own business now is probably the time to take a really seriously sell at that time. Heard about this thing and selling selling on Amazon so started to look into that actually ended buying some products from an office max that was going out of business, and I looked in on clearance. They were lot cheaper than what they were selling for on Amazon. So I bought these products. Shipping, in the Amazon figured out how about all worked start, making a little profit and from there really started at expanding the business, buying a lot more products, eventually, I started making my own products and grew up. That company ended up doing seven figures in revenue, but, as I was going through, that then really got involved with advances as a seller, you can advertise on Amazon and so on. There ties inside to started to build tools, some tools for myself and then from that. I that I could potentially help other sellers

It is really going through that process of figuring everything out and then creating tools for myself and then seeing this opportune that I could potentially help other people. Long story short, is that the Amazon businesses, along with getting a separate job, appear, allowed us to move back up and then eventually gone full time and now Amazon Advertising is my life throughout advance on Duchess general synopsis of how we ve got this far. You escaped most of all different things that you ve tried your hand, and I am, I almost forget a lot about. You know it's like when you're on the journey. It just is always so new and exciting in and then things we try. I think our family is just really good at trying things and not looking at things as successes, successes or failures, but as experiments it's just so intriguing to me that are there. We all of US kids, the three of us. We all became entrepreneurs, even though we know

ever really had examples of entrepreneurs and our life, and I'm just curious. You ever need theories on how this came to be or why we turned out the way that we did a great question, thought through this too, I love you take on a deal that some things that personally I've seen is just growing up in our they had always seem like, like mom and dad we're setting a great example for that work: ethic, DR knowing never seem like anything, was really given teed really to work for it, as he went through a college You know we both put ourselves through college and all that good stuff. So I think that with that work ethic, that's always there and then like you're, saying too, I think just that support system. So you always know that you have full support from the rest of the family size, recasting these things out it I'd get all excited,

this new idea and I honestly skip through a lotta liked other business failures that I've had a one know, and so every time you get excited about this new idea, you get this full support and then, when it doesn't go down like nobody like tears downfall, it just kind of cool when you learn and then under the next one, so maybe the other This is just like now what you end up being the average of the people you surround yourself. Just seen like what you been able to do and what Cates Benito that do, I think that we all can adjust helped her left each other up. There too. I don't know about. What's your thoughts, I know is thinking about this as well, I think one of the themes that I think mom and dad really ingrained in us was like this desire to be present through life, and I feel, like you know, we watched dad just work.

So hard and he always had really like challenging like physically laborious, like shift work, jobs that he did, it ever really passionate about, and I feel like dad always wanted us to like have choice and always encouraged us to. I do the hard work, but like do the things that kind of give you the options to opt out of that sort of and so it's kind of funny, but I was laughing as in our family taxes, hours hop in and mom. The other day was like. I am so proud that my children all became educators in their own right, and I was like plough this really weird that we all became entrepreneurs and we all teach through the work that we do, even though we didn't necessarily have that entrepreneur, for example, in our lives, and so I think it is more like the free and being in control of your destiny and coming from parents who worked the same jobs for DEC. AIDS and worked so hard. I think we all kind of

I too, that like we want to have a little bit more control. In the end, our parents encouraged that definitely agree. So one of the things that I, really love about your story and you skimmed over it slightly, but a lot of our This nerves are working a full time job in pursuing their side hustle in whatever spare time they have, and you did this you work a chemical engineering job that was really intends. That was really taxing. You also had children at the time, and so I want to know you have The advice for those side hustlers out there that our kind of grinding and burning the candle on both ends- I did scheme over it. Their boat, but when we ended up moving back to deliver, I got a really good job, but it was a very intense job here, as a project management role now is very stressful in its own right and at the same time we had Owen, who is a baby, time and Sarah was also working as a nurse too and so yeah.

It definitely a struggle to balance all the items. You know some things that I think that really helped get through that is like for just have in this clear goal and what we're looking for and heavy in your spouse. Totally aligned with it, he saw is Sarah, and I were always on the same page for what the end goal was really what it was is just to have the freedom to you have me, or any my own business that just unlocks so many different opportunities for what we can do and so I just having her support, because when you're working in full time and then you're trying to get aside get going there's some of the other. Things had still need tap at the household, and so I mean she just just stepped up there, and without that, without that, like there's, no way that I able to do it again, I think another key pieces. You really ought to make a conscious effort on what, Elsie you're gonna give up in your life to be able to have the times into this issue

you just try to start aside gig and don't think through. You think you can just added on. I definitely don't think it's gonna work or hits to be a struggle to just find that time, because time is limited way. So much time in the day, and we only have so much energy in the day. So just knowing that you ve gotta, give pieces and making a conscious effort on what you're gonna say no to and then once you look at that then weighing it to making sure that you're still all in for the company that you want to start once you realize what you have to give up. So I think that's a key piece and then for us what really works well is. I would work my job I would come back and then that was complete family time. Everything off just focused strictly on family and we would get Owen down and then after that part, then it was back to work time until a going to bed, and so I think, just having that routines

few, but just knowing that when you are present that you're fully present with the family, I think that also out too yeah. I think too, like like even just watching you guys. Navigate of of that. Like everything you said is so true and I think you had to till they cling to the vision that this is temporary. If I keep this up like this, while last forever, if I stay connect, to the goal in the mission and you managed to do just that. Want to know. People ask me this all the time- and I think we're kind of similar in this right. But how do You know when it was finally time to put in your notice and leave behind your salary in your benefits and go full speed ahead into add advance. Like did you say, parameters resolve. Did you have goals? Did you just follow your got? What did that look like for you? so there were a couple pieces that went into that. So one item that we did from the start is any extra money that I made

from my Amazon selling business or from the advertising business. We didn't touch it, we just let that build up and so if we want to get used to that extra income, then it gets even harder to quit. Either of them. So we need to make sure that in our any that extra income, it was just going in. So we had that financial cushion to be able to make the job, because it's a big risk may we will even receiving a really solid job and honest when when I quit my job, so we have three kids Sarah had just had clearer third kid in so she actually quit her nursing job at the scene. Time that I quit my job. So we from three incomes, including in my business, is to just the one, and so the major job, but just having a cushion. There is huge and from the goal standpoint I mean that

he thing we looked at our finances to just make sure that we were comfortable with where we'd be out, but then probably the other thing for us is that we ve always wanted to travel That is always a major driver for us too. For me to be without one man business so all in all this, It was getting older and he is going to the point where within a year we're either going to whom score is going to kindergarten, and so we had that as a major everywhere in our offices. Who says that the kids again older and we're gonna do this. We have to do it now. I saw that was probably that the key thing is you from the finance standpoint. Just setting up dollar amount that you feel comfortable, making the leap and then we also had that extra little kick where alright, it's time we're going for it scary, but we did it in our still doing it to this day. I love that My favorite stories of all time is when you sat Sarah down and let's p

The picture even a little bit better. My brother, You are so analytical you're, very scientific, and so you sat your wife down. And you said hey. I have this idea. I think we should travel the country in an army, and I remember they're telling me that she literally started crying like she was like why why a new at this whole plan, you had really thought through every little corner of it and it took her an entire year. But after a year you had purchased your rv and you call your rv home for a part of the earth. Walk me through that story, because it's one of my favorite. Yeah. I'm an engineering nerd, I'm very analytical and I had all my spreadsheet.

Put together and everything I had all the backup dad. If I needed it. This is going to be a solid proposal. We were at the cabin with mom and dad, and so they were watching the kids. We were going to go for our first. We went out for lunch that and so in a restaurant in so I made the point and I was super confident in it and it did not go as plan than you would have not gotten a shark. I was missing that emotional appeal. I had all the money and the analytics put together but yeah, and so with that pitch my pitch was Ok, we sell the house and we go all in on this camper a time we do or whenever the answer here, I think, coming back to it and circling ass, I went the extreme Rau it. So we take

that down a bit and said alright. What if we just do the camper part of the year, but we can keep the house too, and so that's where she was bought in and been able to travel quite a bit and still of life you guys have been able to do a lot and it's kind of wild because you kind of are hipsters in the sense of having the I ve life before you know the twenty twenty Russia we'll just desiring to hit the road and so has it just been awesome. I mean you're working on the road, but you also get to experience so many things with your whole family, a man- is it a Clara by the time that she turned to? I can remember the exact number, but I believe it is she's Benda like forty one, forty two states. And so it so awesome that Europe I am working from the road. I've got my little set up in the camper and everything, but just being able to work,

outside and experience whether we're in the desert of Arizona or camping down in the keys or whatever, just all moments in those memories that were gaining with the kids right now before they get older have a lot of other commitments. It just feels so special for us to be able to take this time with them. We're really bond in Sweden seen so much growth and the kids to just being able to experience all these different places, people things that just been an amazing experience. I look old pictures of myself and I see a girl who tried every magical, skincare potion that was marketed as the answer to my problems, with no real changes. What I didn't know is that my body was absorbing every chemical that flattered on my face, I got really serious about nontoxic skin care after my fertility journey, because what I put on my Skin was really impacting the inside of my body to although it skeptical like could a non toxic product really work as well. I tried primarily

and now it's the only line, I'll trust with my skin, primarily pier Nature'S- is most precious elements to make non skin care products that support radiant, skin, a healthy body and a happy out from deodorant cleansers, disobedience theorems each product is crafted with recognisable ingredients that truly work. I've been using Emily peer, clarifying serum justified drops a day for a few months. My skin is breaking out less its brighter and its helping me keep inflammation down and primary peer cleansing oil. It absolutely chain my skin, in the way that I thought of skincare, it feels like magic, but really it's non toxic skin here that not only does the job it makes. My evenings feel like little spa getaways for fifteen percent off your order, go to primarily peer dot com and use the code. Gold digger, that's code, gold

bigger at primary peered dotcom, learn more about all of my favorites and how I use them at Geneva. Your dotcom, slash, skin care face issue play he engaged, you don't speak French. That means coffee, please. I'm learning friends with babble. The number one selling language learning app, unlike the infinite language classes. For my schooldays babble designs are courses with practical, real world conversations in mind. Battle is made the whole process addictive. We find an easy with bite size, lessons just fifteen. May make it the perfect way to learn a new language on the go with able you can choose from fourteen different languages, including spanish, french, italian and german plus apples speech, recognition technology helps you to improve your pronunciation and your accent start your new language learning journey today with babble. I personally, like popping on a lesson with my bluetooth speaker in the bathtub or even been why I should say, and

now, when you purchased a three month, babble subscription you'll get an additional three months for free that six months for the price of three just go to apple dog com and use a promo code, gold digger, that's be a b b e l, dot com code, gold digger for an extra three months for free babble, language for life I have to give a shameless plug to Sarah, my sister in law and instagram. So if you want to follow their journey its wandering with five- and it is oh fine when they're out there travelling to just kind of follow and see what the kids are seeing and as an gee, I'm obsess, but it's also just super inspiring. If you ve ever considered living life on the road either part time or full time, it's a really really find a way to keep in touch. So one thing I want to talk about that Your business grew exponentially any year. Worse, o many companies were facing lay offs and they are having to cut back, and so what has kind of this? Last year of entrepreneurship, taught you

How is that expansion involved in impacted your role in your company? It's been a while there. There been many lessons learnt a with our business, so we help small and me: seller, businesses on Amazon, advertise their products and so uptight, at the beginning of twenty twenty year, we had a real, team, but we hadn't hired to many people locally in our big plan was to really bill two are Duluth Minnesota Office, so we had to local employers at that point and we got in two march, we were ready to hire again, so we were growing pretty good and organ convince this person that I had worked with a my previous job to come over to our business and he's got

two teenage kids, very steady job, and so we really saw them hard to come over to the business and laid out all these great plans. He accepted the raw on the Tuesday when the stock market started dropping when Colbert was really coming over and we were to see the impacts of it, and so he put in his weeks that day and within the next two weeks we just watch the world unravel, and so it was extremely scary, because I mean this guy I just he made a big commitment for ass, we sold him I'm coming over and then we urges we didn't oh, where the road was gonna, end up and so that as it is, one of the most stressful times I've had as a business owner. Just because I mean you got a team in multiple people to support

so those are really scary time. I mean he stayed positive throughout the whole thing, but if I was immediately whose pretty freeze out too and within them Couple weeks Emmy we lost a quarter of our clients because everybody was cutting back advertising because nobody knew what was gonna happen after that point people really saw how E commerce was gonna, take a major step up, and so we were able to gain that back quite a bit, and then you know I mean one piece we got really lucky with the space that were in being on the e commerce side, we obviously did not predict a global pandemic would come and saw it really emphasised over that period. Just it was really as you see, how the team really pulled together and just emphasise so much. How important dear team is that you surround yourself within your business instead of panicking we use that time to really build the foundation cause we saw it was going to turn around yet so we took that

slower period to build a lot of the pieces that we have today that led to that growth. Further down since up. Point we ve been able to air team is up to thirteen. We ve got nine local employers, so it's been quite a wild right. Over the last year. But it's it teaches you a lot and it really emphasizes like there's nothing more important than the team, the people you surround yourself with sound, but I was take away yeah. I totally agree, and I think one of the things that was so shy. Talking about just navigating hundred those unknowns is like you recognise that, like you build something that is in just about you, that it strikes reporting and putting food on the table for other people and nights. That's a weighty responsibility and something you don't necessarily think about ass, your like in that phase of growth. So it's kind of crazy millions

one thing that I have loved watching you do this year is get more present on social media and here's the thing when people always tease me and they're like wait, you have a brother, you never talk about him. The reason was I you just in even care about social media, like I dont logged into Facebook in like a decade, and I just respected those digital boundaries, and so my first question it is a what's a secret to running and growing is successful. Company with out is strong social media presence, because the you manage to do just that. So the key thing that we re Dad is building up an advertising agency. I wanted it, scalable from the start, and I I dont want to be just dependent on me or my cofounder mad, and so we, spent a lot of time really focused on the product and what we could deliver. So we spent a ton of time building at the base we build autonomous off

wherefore what we can do on the ad optimization side. It really. The key thing was focusing on the initial clients and making sure that we could really deliver so we do not focus on scaling for probably the first two to three years and over that point we weren't making. Money either, but throughout that period we were perfect in what we could deliver, and so we grew without really any social media presents or any market. Just from word of mouth and just the results, delivery and to our core clients that we were able to get so that probably the biggest thing is like we really focused. We spend all of our time on the tech and just making sure we perfected the product before we tried to Scale- and that's probably one piece that I would take away one other thing to know when you're doing this is it takes a long time and from a financial perspective. Everything really

don't start making solid money until you get to that scale phase. So it's definitely a balance there, probably one of their take away that we had over that time, too, is that throughout the agency we have always had clients, so we never spent it's not like. We spent that two years, just in a vacuum just trying to build out the product, we had clients who were given this constant feedback throughout the whole period when we started. We didn't have too much to offer in all honesty other than our effort and hist our willingness to learn, and so just been able to put yourself out there to work with them. Shall clients make sure your billing, their connection, make sure their herd incorporate all the features that they're looking for just getting that constant feedback help so much to build the initial product and then once you get in scale phase. You know you ve got something really solid and you can feel really confident talking about it. I think that such a powerful because I think nowadays people are so intrigued by like reaching the masses and that's not necessary.

At the beginning. I think it's more important to focus on the method like you did and getting that method just really really any good spot before you go to them. Says- and I feel like people get really- enamoured with like the shiny idea of the masses, but I mean just like when I was a wedding photographer. I didn't need every bride in Wisconsin to book me. I only needed a handful of clients to reach those goals. If you can give that amount of and it's usually just a few handfuls of people. A really good experience kind of takes care of all of the marketing and the messaging that you could be spending your time on up. I definitely and I was thinking of you to you, how you put yourself out there, you didn't, have everything nailed down from the first weddings that you were shooting but Wearing you got better and you figured out what truly mattered and what really answer you know that without that feedback, you could spend so much time on a product that nobody,

so just getting their constant feedback, putting yourself out there, even though it's kind of scary, especially when you know you don't have too much, but then you learn so quickly and can keep it a rating and keep him peruvian, and it's really helped us throughout the process. Something follow up version, for that is what has been the hardest or most surprising thing for you, as you ve gotten more president on social media this year. I know that our family is like the first to come, on every single year. On that, what does that felt like like Jenna was saying? I was like one of those proud people who, after college, I didn't touch my facebook account. I had one of those creeper Instagram accounts where I don't have a picture and they'll post anything, but I could just see a couple of people and saw getting into social media in putting the content out there. It specialists me, I struggled on it because I that social media and

hell. I saw what you were able to do with it Jenna. I just looked at it more of like you know: I'm not working on the business I'm wasting time and that it obviously not the case whatsoever, and so for me, is this mind: shift from the engineering mentality to a building up those connections with people. So from that I mean a couple scare things for me. So just being interpreted engineer you putting yourself out there for yeah, and just really struggling with that. Like imposter syndrome like one like who am I to give advice as somebody and two who is really out, who's, going to care. What I have to say. You know those are two hard pieces to get over and then once you finally get that any sturgeon. Some positive responses, innovate that's great, but then that first negative comment that you have that comes in it just like stings

not ready for it, and so those private and other struggle is just getting used to that and realising that you're not gonna connect with everybody somebody's just having a bad day you in that meet the person that their venting at. But what has been a me? Is it is I'm? U my my said, has completely shifted where social media in everything that you can do with it. I've just continually been amazed with the connections that you can build online. The opportunities that just putting our consistent content, you can open for you- I mean there's been so many amazing connections and people that I've met through social media that I never would have pictured. So you know I'm kicking myself for putting it off for so long and just not having the right mentality. I got to say thank you to you for just showing me the power of social media and just know all the good that it can bring. Focusing on some of the negative aspects. So it's been really cool. It's

in a struggle indefinitely learning opportunity in a lot of internal growth to do that, but spent amazing for both me personally in this US spend cell phone. A watch a lot of times. Entrepreneurship is just really lonely and you guys from you know, having an office that overlooks the city to kind of working from home again, and it does give you this sense of action in a world that is so you know disconnected either spatially or you know just in real life right now, but it also connect. Is this like, a reminder reminder like hey here's, what I do do you know of anyone- and I feel like people forget about subtlety of social media, where it's just sees like little tiny breadcrumbs or not. Just of I hears that I'm working on here's, what I do and I think that is a really cool way to create those connections at aren't possible when you not visible. That way. I agree

I agree and community the out there. You don't realize how many people are kind of at the same. The that you are, or are I mean, for instance, as an Amazon advertising agency, we have a lot of other competitors that are out there but justice. You build up these connections, even your close competitors in like, for instance, there's one agency that we were both at different stages. We're doing amazing at their marketing, but didn't have, the tools in the system really built out and we were at the other stage We have really started marketing and all, but we had a great platform and so through social media we were able to just make that connection, get on the phone, we're talking to one of our close competitors and we're both helping each other and just building this pure connection so It is just an amazing space in it's been a complete mindshift, for he asked

I love it. What are you most excited about in the coming months like why fires you? What are you about to do anything that you want to share? I think probably the best. Is continuing to build out our team as we go. It has been so fun being able to hire people on the team and just seeing how they bond it has been very crazy, is, as we continue to grow, how our role and mats rollers had to shift within the company and we ve gone from in the people in I was doing the programme. Some, programming and things like that within the company. To now being much more focused on, what's the next higher look like what's company culture, look like How do we make sure that we are establishing these very core relationships for a team which is we ve got a remote section?

the team and then our full local office, and so how do we make sure everybody bonds? How are we getting the training? It's just been a complete shift in the roles within the company, but then I mean one thing that is just so fulfilling has just been able to take a step back in starting to see your business run without you yeah. You can hire amazing people around. You are the key goal as Company leader is to be able to hire people where everybody around you is better than you had many things, and so just seeing that and then also seeing just the care and support that the team is giving them that's been so amazing, and it's something that I therefore feel blaster to have around me especially through such a hard year to be able to build a team and get such a solid him. We have it's been very fulfilling it sell, go the sea and to have a kind of lived with you in the sense of through all these innovations that failed businesses success. The days where

you literally had your work phone on you at the lake, because you are worried that you'd get a call from the engineering job to now kind of this level freedom that is possible through entrepreneurship and through all that hard work and so is just really cool to get to watch. You know, as our family continues to just kind of break down the barriers and say this is what I want for my life and I'm going to go for it and to always have one another kind of cheering each other on it's pretty freaking cool yep. It definitely has been so where can ever somebody find you and connect with you learn more about add advance, give us all the spots If you want to learn more about what we do or just selling on Amazon in general, you can go to add, advance dot com, Slash Jenna so well, set up. There with just a lot of good resources for him. The other places you can go. It is a very active on Facebook Linkedin

or Instagram. So you can look for an advance on Instagram or find me personally Joe, shall Aroun linked in or Facebook in general have all links there ass. I would love to connect and hear your story ah, guess so. Much brother for not coming coming on the show today, but also for believing in me before I in myself, myself, to even make the show a thing it was so getting getting to have this conversation with you spend amazing to see where you take taken. So I put that little idea there, but you, you ve, taken it far beyond what I ever imagines rats in it. It's an honor to be on the against you in that so much fun. Honestly, I'm so grateful that you got to meet my brother, he's amazing and he's so talented and it's been incredible getting to watch his entrepreneurial journey and journeys unfold over the years. I think we're ready

really really really lucky that our family is so supportive that we see and hear these ideas, and we are the cheering section behind them and their thing do know is that it's pretty rare that you have siblings, that you're not rivals were at that You want to see them succeed and were so very different. All three of us were incredibly different, but we're wildly and we share the same work ethic and we dream really big dreams and our family group text thread is just one giant shearing section, and for that I am so eternally great on. I was so much fun getting this but my brother's journey and to celebrate his success and wins, and I'm just so grateful that I have a front row seat in watching his life unfold, the life that he dreamed of and that he worked so hard to make happen

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