Building a better business starts with building better relationships. The relationships you have with your employees, with your customers, with your vendors, colleagues, contacts and investors – these can all help you build social capital. And social capital can become one of the most powerful tools in your arsenal, as it creates a level of trust, understanding and even loyalty that will allow your business to thrive, even in uncertain times. In short, social capital is power.

In this episode of the Tony Robbins, we speak with Jordan Harbinger. A Wall Street lawyer turned talk show host, Jordan is widely regarded as an expert in social influence, interpersonal dynamics and social engineering.

He’s the owner and co-founder of The Art of Charm, a consulting and coaching company, as well as a top 50 podcast on iTunes – which he’s been hosting for over a decade.

Jordan’s company, The Art of Charm, holds boot camps and training sessions for companies and individuals that want to learn the elements of emotional intelligence to become more persuasive, confident and charismatic.

Jordan delves into the role that communication plays when it comes to building social relationships, and the importance of understanding nonverbal cues and gestures. From your facial expressions to the way you carry yourself, every single non-verbal notion has the potential to communicate specific attributes about who you are as a person – whether you are insecure or confident, approachable or aloof, curious or disinterested. Because human beings are wired to subconsciously interpret these signals. And we are innately inclined to make sweeping judgments and inferences from body language. These judgments can ultimately influence meaningful life decisions; like who we choose to employ or engage with. And Jordan helps us understand how these nonverbal signals influence our relationships, our interactions, and our abilities to get what we want in life.