Here's the thing. Saving money with Geico was almost better than playing pick up basketball. Is always that guy who joined your game. He never passes the rock he instantly bricks theories and who can, We have you and then put his hands up and say no foul, no foul with Geico it's easy to switch and save on car insurance no need to fake an angel sprang because you're absolutely exhausted. So, which, in save with back up its own better than sports.

Welcome to stop. You should know how stuff works. Dotcom welcome to the party has done Josh Clark. Third, Charles, that future brain- and we are here- live at the beautiful athenian theatre in Chicago Ill, nor very nice. We should see the sold out at any of the Chicago we're very lived here. Thanks to the Athenian, gets been awesome and HIV the promoters. Let's do this body let's sweating, already good Lord, with far too hot, so hot show hard right. Everybody- and it's me, let's be honest:

well, you're, hot hot pot. Do we think who is who, by the way, I think everyone knows you got no right, that that's Chuck and I'm sure there's a spelt handsome guy and there's a chubby bearded guy. We really like to keep our selves on opposite Jerry's. Not here, I'm sorry. If I hear that it so sweet of you guys. My every time we say Jerry's here and cheers when she is here. I was it's a while, but I will announce its enthusiasm topsecret bill. Going on. It's not cryptic at all. Yes, she's leaving us for another part, gets. Then I'll get Zeus is not allowed to leave too narrowly. We find so that's not true, either so You guys know how you have no idea. What topic we're doing tonight, you're about You say why, because we're dead public relations before you leave

everything on, because actually public relations is one of the most interesting topics we have ever ever encountered. It has all it has. Many It is psychology. It has all tiny history: has cool It has like mine control, it's got at all as it all Nazis, like yeah, I think, is involved in public relations and asthma. Back we're sitting right, smack dab in the middle of the world that public relations built, and we should say Are there any pr professionals who tonight yes, I do apologise in advance, It would be nice to those guys. The bark men of the show is right. Sorry sorry about that, they are ready to drink everyone settled in any my Lord, they serve? A Lord here

What is it I told me I had a mention, my lord. What is it my Lord? Well, what is it it's it's it's wormwood right! I was gonna, guess wormwood. What is this stuff? That's it made me psychic It's it's! It's it's from Chicago. I believe right, release very big here and it it's the most disgusting. You will ever have come your tongue, but does it get you pretty birth? I don't know. I've never had more than a step, and then three days later, I'm still like brushing my teeth with steel wool. Trying to get the tea of I'm weird yet aftertaste is pretty special Are you guys, I'm alone right now cover people? Are I've heard it's a hipster thing now I can buy it and he shouted my Lord of are still all, but only artisanal steel wool.

Artisanal still lao So let's get this thing on. If you to the Bureau of Labour Statistics website like we do just to read you can look at Pierre specialists, as anyone heard. Are the recent one on publicists? this tangential, but this is better because we like to save the good stuff for live right. If you look at pr specialists, you can find this definition. They are someone who creates and maintains a favourable public image for the organization they represent. Designing media releases, the shape public perception, of the organization into Greece, awareness of its work and goals.

Sounds very nice in innocuous. Doesn't it took this started with a quote from the Bureau of our agriculture? If you read any podcasting handbook, these specific nothin like that and you know cause you wrote it it's so published, but still I mean it There is gaining some steam here at five, so seems like a pretty straight ahead. Job and hear purposes is pretty straight ahead, but, creator of pr there was literally one dude who created the job of public relations, specialist and his name is Edward Bernice. Voting on an earlier. I heard of that guy can help people it's good for the rest of you prepare to have your minds balloon. Yes, disguise, arguably type for first second, most either

person in the twentieth century and that we really do something, because there is at least one really really evil dude in the twentieth century. I would go number two: Certain german man there's the Nazis, appearance, that's, one by the way. The other big may like at least three Nazi reverend, so? He was voted by life. Magazine is one of the one hundred most influential appeal, the twentyth century, and we easily agree that he's like a top tenor right with a Boston life's stupid rating system resources. But I would say, TAT, six tabs ex cop six, most influential, maybe top three who and and it's it's not just us like hating, I'm ever Bernie Are you familiar with the New York Times? It's a newspaper and they write habituated. It's no Chicago centimes I'll. Give you that or Tribune which wanted

workforce review nine times really authorities a tribunal, gay our I do sometimes I gotta with fiscal and other newspaper where they rival newspapers, really managed, the job of this town, Have you seen the documentary and we're already sidetrack. Even together. I haven't even when I'm guessing that so good and like get oxytocin is ready when you want to do it, have no heart laid ever born if you're dead inside so in the New York Times roving obituary ever Bernice lived to be a hundred and three by the way, because the most evil ones due to burn Dick Cheney repay, develop like a huge hump like clawlike fingers. That kind of thing ever Bernice is among them lived on in three and when he finally the New York Times Roanoke,

when I think they try to be hard hitting polite, So this is the most polite that the New York Times could possibly be. They said that ever Bernice was quote either a benefactor of the human race or someone who had a lot to answer, for They left off in Hell. I'm sure just like that was nice. This is in the times I guess So he because he lives along his career literally span from World war wine, not world war, two We were one to the beginning of the formation age in the MID Ninety easier so he had a lot of influence to say the least man. I hope you do that. Like eight times tonight, She's very controversial guy and what he did, was he realized early on that he could lift weirdly He could lift the lot of his practices from Sigmund Freud,

I came along and he said you know. There's this thing called the self these unkind. Desires and fears that all of us have we done About em cause your unconscious, and this is a thing every human being in Britain, you know what I think I can use that to manipulate people into being interest. In products and Sigmund Shlomo, Freud yet the genuine another name. It's true! didn't go by Shlomo here is very ashamed of his middle name, and so he he basically lifted this. This fear and desire and preying on that because he was his uncle, so Freud was pronounced Sancho and we call for an uncle Shlomo for the rest of us, If you get confused, just remember that Uncle Shlomo equals Signal or greater than men, Freud so so Uncle Shlomo was fairly innocent

this whole affair, like basically as far cycle He goes. He just basically stumbled across the self. This idea we're all driven by selfish desires that were not aware of and that we all subscribe, to a herd mentality, and that, like you, guys all care what the group thinks more than anything else, and that's how you think in same with us in anybody right, and so this is what both Shlomo came up, where there was a big deal like up to this point like people in talk about their feelings, didn't think about their feelings. They certainly didn't think that they were driven unconsciously, like automaton by these crazy, fires and the first thing Bernice thinks it is like Peggy, a great way to sell the people exec. I think I can exploit them and so more stuff. So if you think like the advertising easy everyday. Today, it's it's a different world than it was back then, back in the day, retiring was very straightforward and it literally just

retires. How a product worked as it should like you would You would see in advertiser about a car like the New Ford runs like a car should run. It looks like and it gets you from point a to point b good. That's all! You need again? My blender, it really blends. Well that advertising yet made- maybe maybe, unlike the more expensive ed's there, be like a hand, drawn finger point, You know any new and all cats, with some exclamation, pointing like you by this morphine it'll, give you the buzz you're looking for you now that kind of thing, but it was based, this idea that you were a rational actor in charge of your own decisions and that you would want to buy this view if it was explained to you that the Ford was the best choice for you treated, you like a human being, in other words, when Freud came along, came up with a self number nine figured out how to hijack it all went out the window,

all of a sudden, we're all candidates, slaves to the selfish desire or your base. I mean think about the ads you see now. If you can find a net doesn't prey on some fear or desire is either you ve had a rough day, indulge They had been Jerry's Chuck. Have you got? the beneficiaries, as now stage, while some other than other audience or or here or eat, deserve like the sports car, like others, things that you know you deserve he's going all don't you want to stay relevant by the sports car, all of you for I'm going to talk to go and having fun. Why aren't you right? Would you like to stay relevant? We have a product for you that if you feel young again right or at the base of it all uses, It was for you'll die alone. Accurate. As far as advertising in

Bernice Day. The reason they they had adds like. That is because you literally use something until it was done back then, like you drove your car until it quick. Running or you had your blender until it quit, There was no such thing as binding. Version. Then you already have- and I know no one here- has a phone in their pocket and phone at home that still works rather than does the new model exactly so That was a completely new thing to do by some before it had worn out. After all, to manufacturing, can it I'd up, and they were kind of worry there like we ve sold Oliver stuff and everyone's got everything they need. So there well. We need to think of new ways to sell things to people. We need your help, enable stuff that they don't need exactly.

Way to do that is the prime those unconscious desires to prime those unconscious fears and then in the next breath say and by the way this product will fulfil all of your desires or will vanquish all of your feet and people came to identify themselves with products and in all of that is frankly because it brings so basically of the weird quiet maltreatment that every living person in the western world It goes on a daily basis. Can almost without hyperbole, be laid at the feet of Edward Bernice, that's right, he invented. I gotta get this now. So he had a super long career like we said, and he worked. I mean this is just a smattering of people who work for, Eisenhower. I think you would feel like five or six presidency. We have any Eisenhower offence in MECCA, You liar Thomas Edison was acquired, Really isn't Eisenhower

for it was a client Samuel, Samuel Goldwyn of India and was a client Eleanor Roosevelt and those words the you and reportedly this is not nazi reference number two Quarterly Hitler wanted to hire. Edward Polonaise do run his propaganda wing and he too and down, and we can't fine, They get verification of that. So what we think, because we study that we're polonaise, is that he actually took that up to tell people like me now turned down. To make himself we uncovered some ever Bernays bs. He wanted me. Well, you know I had some other clients so well, that's true, not theirs. Actually, if this photo about at all If you leave this this place. Thinking like a really No more about go check out this really cool documentary called a century of the self right. Yes, the grand part B

the documentary it tells into a lot of stuff- and it keeps going even further beyond that, but one of the things that feature in this documentary is newsreel footage of Joseph Girls, the Nazi propaganda Minister, nazi reference. Three through love, three is: is it you get? No more. Nazi railways are at the end of the road with not even so, Durables is talking on film about how much he admires Edward Burmese. His writings in ideas and how it directly influenced the nazi propaganda machine. Again, yes, like those gasped. Do the thing the first person to use polling like the pull the public and tell the public what you know, everyone should think about products, he was the first to use expert opinions, like nine auditing Dennis, say blank. He was the first point.

Do that was the first person to use product placement in movies. Tv and films, and he had a really great neck for getting lots of different people to write him. Checks for the same work, smart guy, well did you by the way, because it is so, for instance, he had at one point we, First, the great publisher newspaper magazine, publisher, came to her knees and he said to Mr Bernice feel that was selling magazines, men- that's it that's a great, but I think we like to read magazines as well so How can I sell magazines? The women haven't a glimpse. But we are led. Britain all of a sudden, so bad, my impressions, degree Hearst, nitrogen so he would do Ebeneezer produce it. You know it here's. What will do we start

start putting ads in magazines cater to women like like diamonds, women. Diamonds rights, Elizabeth Diamond ads in your magazines, the diamond where his client, so he was like, I get to checks now, but why stop there Why stop there? Let me get on listless put like it, its actress in there and these add no one had ever done that before and others get like. Elbow endless. Put her in these diamonds in the magazine, Clara Belle was also a client, so he's getting three for the same stupid diamond, had yet to sell the same stupid women's magazine and then women's magazines worthing, putting this rather great yeah. This is not about women's magazine. They'll, be weird but before all of this before he he gained his massive amount of wealth and influence. He was just A little Betty, regular baby is babies are evil.

He might have been an evil baby. Now that you mention all, babies are good. I don't know about this one, at least for a few weeks, oh baby, born in Vienna, Austria, in team. Ninety one went too far children of Eli Bernice and Anna Freud Bernice, and they were this part, always my brain, how it works out with the relationship with signal from search lemme summer. So I need you to explain because I can never get it right. Ok Oh Bernice, his mother was Freud. Sister Amber Nasal Father was Freud's white brother. So it sound growth. But here my really idea what that means that there is some sibling swapping going on with legal and all countries seems like incest but it's really that it's fine there, this kind of family, that's right, so by nineteen twelve human contact with uncle swam over the years he visited Vienna. You know me:

New York and in visited his uncle summers- eventually nineteenth well be graduated from Cornell University, and he had first gig it sort of influence what his career would be. When this Producers of a play came to him and he said you know I've got this play in. Young upstart person that thinks you know what you're doing I'm not so many tickets, and I could use your help about this couple with syphilis. It's called damaged goods I know it's come in and I can't I can figure out why people around the block as the clearly impeded Chuck is totally serious about it might have played in this way has been around since thoroughly hundred hundred for years now, reaction with no respect for anything really can't you sit on five may be right.

Grenades, and he said I need some help: zone tickets and Bernice it. You know what do I have a little plan? Let's, let's make this not a dirty thing. Let's get out front of this because you know what we should be talking about. Simpler This is a problem. Everyone's gotta everybody had simply set aside and you're braver your play about it so get out in front of it. Make this part of the national conversation any injury it wasn't. A huge play was get real. But he engineered a little campaign. The sudden started selling tickets. We had its first little like feather in his cap. They slowly and although sounds fine sounds great. Like you, the first person to use, let's get out in front of us is a phrase. Or he started a national dialogue or whatever about syphilis, which is a good thing, and this is burn Asian right, so you think you're distracted over here by the good that it did. But really, if you look at it, he just did the whole thing totally cynically to sell tickets, just play called damaged goods.

That was very burning, so I wrote a book his first book in nineteen. Twenty three is called crystallizing public opinion and he was right. Excited, descended Uncle Shlomo because he did you His work to influence em anything Tom, and he didn't get like the most where he got a very Shlomo Lion response, Do you guys know slimmer need in America we should change that number, forty and swam away normally yet there next week, one million, yet small triumphant without the actual it's impossible. Right, so slow. Write him back and says he says I have received your book. Ellipse does not good as a truly american production. Interested me greatly and Those bride was psych, it so wind

He did when he wrote the letter. Animal Bernice was reading it. You did it again, it would really drive the point home. It was not despite this dinner lips now he was right, but that's it. Efforts to actually write that down. With a feather in our own away. I guess you have been to that point, So Freud was easily cool, now really happened. Oh no one, the joke at those agreements I realise it is just so yes to everything. Ok, good so so am. I wasn't super impress which bothered young wait a little bit. Young Eddie and but it came back to roost a little bit when Shlomo came upon. Times because apparently did make it windfall

no, he did were at first austrian economy fell apart in inflation, went through the roof in his bank accounts as well, and he found himself right so we needed some dough and little Eddie help them out, and you know it. Let me let me publish help you get. Works, published in America, which again sounds nice, but Bernice retain the publishing rights in America, that's right. It didn t he actually to get him to write articles for one of the women's magazines cosmopolitan. Do you believe it Mikey Roy came back close to writing a collar and caused seriously added satisfy your man and, via these is the number one stroke his beer? smoke a cigar cigar, allows a cigar. Now, especially cosmic one. Actually,

someone give someone about cigars and this transaction, so win win. Bernay sent Freud about Cigars, Freud, sent her knees, a book of his general introduction doktor electors, which is what inspired Allison grenades. He actually set him about four hours. Ironically, can you just see like hypnotizing himself like shaken this boxes? We convince themselves cigars, just a cigar, here's a psycho yet, Put it in my mouth reason, while. Nineteen, twenty eight. He writes a second book and at this point he eats in drawing any more. He calls it propaganda in the name of a second. Which was the original name for PR literate, and he was like you know what maybe Change that so here The term propaganda arose. Ip are because propaganda. He thought

I had a bad wrap it. It had a banner ads because number not if I knew we could. So he said, and he was interviewed when he was a hundred and he said, propaganda had a bad name. So I made up a new one called a public relations, his word, So, are you actually read began to write or a lot of it. I read a lot of it. A long red, but it's what? If I wrote a blurb for, I would call it a brilliant comic, despicable because the title gives it all away. It's basically a handbook on how to manipulate people on a massive scale, and he I think he used the words like doping stew, because one of the things the sheep were putting Bernice down. He hated you

He hated ass. He hated all of us. He thought people were generally sheep unreflective. He used the word stupid in dope a lot and of, for example, in the book propaganda. He marks the spread of literacy and says that it just makes it easier for the average person a red and add right at a jerk jargon. I've never had this much control over you're gonna marry fingernails hurt, so you looking to long. It's not us, imparted the file gouging. Do they ever say, like zero looks, like you'd know, allowed to talk. Ok,. Grenades had this. This thing where basically he he eat he saw society is very gonna write this hierarchical

society where he thought there? dummies out there and they need a select few to guide them in direction and to narrow the choices down. World is big dummies. We can't decide We have too many choices, that's no good! Yet more than more than to political parties. What shall I do very much? and so he said you know I am going to use my uncle stuff influence. People in a narrow the choices down, because we're all big means, and if you have a limit, a number of options, then you're more like the chief one. It was. Writing me a check he actually use the phrase, the hallucination of democracy, which he would do, I've already living and right now. This idea that all of us have something, say in this participatory government, but really there's an elite group actually running the show submissively and I'm one

very well we're both are not an army bernice! Oh oh yeah, yeah so anyway,. There's this idea that, like any any crackpot theory, you ve ever heard weathers people running the show others an elite, shadowy group, this guy's writing the book on this. In a saying like not only is this real here's, how it's done, here's how to do it more effectively and the idea was that there were people who are working behind the scenes because one of the rules important things that Bernice figured out was that no matter whether we're all stupid sheep who have a follower, heard mentality and don't think first selves and are driven by violent, selfish sexual, press desires that we're not even aware of we don't like to be pushed around, so we don't like to get the idea that

but he's telling us what to do or that were being manipulated. So all of this working behind the scenes has to happen behind the scenes we can't know what's going on. So all of this step has to be happening at what you call basically a very high level. Yet where even like say, the media is manipulated, they're, not even on board. At this point and again, I know it sounds crazy. This here is that he was. He was now a very well liked, even within his own profession he was you saw. He was well like socially because he lived in New York any with Super rich, because he always people write and pick that checks, and dumb, either these big lavish parties and was sort of social. I because you love making these contacts because then he could then manipulate them in use, later to his own end, to get big fat checks written for him. Networking not into view that.

And so you either these big parties, but even in his own, like he created, Profession and the people that benefited I'm having those jobs didn't even like him, because he was such low heart. He was his own biggest pr guy and hears it though from one, it is one of its clients, the thinking This is for chatting to as a United Fruit Executive said that everybody in the He hated him. We didn't trust them. We didn't like its politics. We didn't like his fees, This issue was that we are definitely getting our monies worth and authority for so long yeah, absolutely he he will master when he did yet that's the thing it sounds so insulting, but he was right which really rises crazy, researching them. We wanted him to fail at every effort, but all he did succeed and I was so maddening, so he was. He was extremely good here.

Who created the basically exploiting what he called special pleading people that the rest of us trust their opinions that guy, I think he would go. How much will it cost for me to buy your opinion and he would come up with things like, like you said, nine other tenderness agrees you're or something called the violated simulation of enthusiasm. What you might call it a flash of grass roots kind of stuff that actually astroturf thing that kind of stuff- and he was just the master at this kind of thing the best way we figured out to get Bernice across as you can go through what we like the car. Any Bernice is greatest. Here's the thing saving money with Geico was almost better than playing pick up basketball

is always that guy who joined your game. He never passes the rock. He instantly bricks theories and who can We have you and then put his hands up and say no foul, no foul with Geico. It's easy to switch and save on car insurance. No need to fake an angel sprang because you're absolutely exhausted, so which, in save with back up its own, better than sports coal prongs to success, because what we learned in researching this was he would not attack something with one idea He would say. Maybe she do this, he say: let's do these five things. Are these two or three things come out from all these different angles? Behind the scenes? No one will ever in, like he was we really good at its job as evil ass. He was. He was hard worker, so

cut number one on Eddie Bernice, all my best, wrongs. The success, is beneath a hare nets. Everyone here supports Vinnie to hear right. Everyone. I thought I saw a few here. Nets in the audience now know you're in it. World war, one here and it's a big thing for a little while and after world war. One women, cutting the Heron Bob and they didn't need the heron at me more and it was a big problem if you make here- and it is firstly, your company- Benita because they were the industry leader of parents right, and so they hide. Eddie Bernice like do something you do something we're losing so much money and british call now come now. I got this anywhere in the world. Would you do emissary like,

So a Burmese he applies is typical. Burn Asian, stop any looks rises. Who do people who were here nets listen to this kind of a stretch, but he identified artists as the special It is in this case right. So we went to some leading artists and said: hey, don't you think here nets make women, look beautiful, God, never be seen a woman you out in your high. And they really did expanded, make it rain thing? So he just like This was a bunch of cash at an artist top artists. Nor is it yes, as there are some people There is fairly clear by her artists friend. So this phone number one. So yes, the very fashionable- and these artists are saying now everywhere they go there here, let's give women. A Greek refer, look

whenever the words I'm sure polonaises like happily that's what they said, but still so artists, saying this and all of a sudden, the media who pay attention to the art be are starting to hear all these artists talk about here nets and it's all because wondered top artist said it, and now all these other ones following the herd mentality are parroting the same thing. Then the media picks it. That's pretty well he's also gather media in his pocket. Unease is going peoples in noticed everyone, wings internet. You might want to write a little story on Cosmopolitan Dante, so that's my number one phone number do as he went to manufacturers in factories and said syndrome, dangerous to me that these women are working in your factories because they could be pulled into that leave. That's have you ever seen an aerial seen, one of those very, very dangerous and ahead pulled into a would lay. There is no good. So if you were here net, it's also problems, and so they got me

factors and factory say you know it. Everyone needs have inherent at all these women and I guess men with long hair, of which there were probably like three guys maybe three possible forty than ever. I'm sorry! Well we're won't even their long here and our son he's got to bronze, look good, be safe, they need a hearing. It so the latter units really big giant check right, because we all of a sudden we're picking up the paper in the morning. Reading How are these artists were how great women look inherent nets and then, after work they were I like the union meeting and hearing about how say during its were in their thinking. Maybe she grows by about all of a sudden. Veneer nets are back baby I'll because ever Bernay there is is. It was a big success. It was in his first, but it was a big one year cut number to Edward Bernice, all my best, he was given the way back machine,

all of us we're in the Wayback machine. So the way I presume is immense. Surely you knew that right what we actually have room to bring out a delorean behind us We are the room, anathema there are on the way back machine when travelling back to nineteen twenty nine. When it was a taboo for women to smoke in public, it was you know, women would, like you know, can have to hide their cigarette smoking at the time of men like if woman, if she spoke, she put do you not? I mean some may say in it like this is the social taboo on this point, I was you saying it: I didn't I'm not saying that, like you just said but this quoting but not quoting.

This, trying to put it in that easily approachable terms, but he's I care that was literally like if you smoked in your woman out public you're sort of promiscuous so in other words, is much much better way. To put it Though he was higher by the american tobacco company by a man named George George Wash ill of american tobacco. A foghorn lay no hers, and they say bananas with cell on an awful lot of cigarettes to man, but I think we can kill roughly twice as many people. If we sell the women These lucky strikes and then fly off the shelf. So what can you do? Sir? I've gotta check? Bernice goes

so young it's funny, because every time I go like this Actually in reality, I figure like that. I feel like a jack s. No, four days got on right here. I guess the ads that women can smoke because of the social taboo and that you can't sell twice as many cigarettes, because the stupid social table something to go break the social taboo. So Bernice working behind means contacted a friend who is an editor at vogue instead, give me a list of debutantes and they should be. But now models. Looking because I want what about the hats to seem very grass roots right So we get his hands on this list. Got these women together and said: hey? How would you like to single handedly advance women's rights?

and these these driving like the last year. Some I'm ready. I've got the bird We need a hair and I am ready, and so we say this is what we're gonna do in new you. They have an Easter parade every year. Still do and this year on one April, first, nineteen, twenty nine, all you gals are going to be out there on Fifth avenue, and right in the Middle EAST to pray, dragging a light up at once and it'll be called we'll call Now is the time I had the tortures of freedom campaign and it will you put women on the map and Women said: let's do it yet he did did he literally cast them from an agency, and I think he said You want to look like not too good, looking girl give ourselves away, but I still want some good lookin Broad's right. They think we dogs or anything,

there was beneath those bernay say that that was Energy Robinson, your dog, I don't even think about it in jeopardy Not pretty enough just right. Wasting my time There's a lot of energy Robinson. He can did this torches afraid of brain. He, of course like he always had the media in his pocket. He like this and you know what I heard I heard there some women that are gonna like smoke. In part, and you know what that means rags, You're so like youth minority, opined care, I would add that when I was like nine that's literally the safest way to portray necessarily to you just took I don't wanna, hear me better than say in folk.

You guys are gonna leave no going just escaped. Let's hear these energy, he was that dirty his beard me. Seem so. I said prong one and it was a huge it near the international press. There were like papers in Paris, France, writing about these women. Well in France, all smoked overtime, probably not beareth, but international press back this up and it was there was a big thing all over the world. Yet these these women are smoking, and now in the press is acquainted with women's right, so you ve come a long way baby. I guess they came later, but yes, basically the same sentiment I so idea was now. If you oppose women smoking, you overtly opposed women's rights. The gauntlet have been laid down in secret by ever. Bernay is right, so like Chuck, as does the strong want- on two was he was a research animal. He made us look like human garbage. As far as research go crying.

But everything he had into research and he figured out there. There were a lot of problems: men had with women cooking so we hired a nurse to go around the country to teach women to smoke better, Who else would you hire, but a nurse yeah? Well, that's you people, trucks! Right! I mean if you're gonna learn about smoking. You learned from a nurse right, you're right. Let's get outta here learned smoke, so her name was for London. She was a former accuracy nurse, and so she went around like this society of New York, state women and garden clubs. These things that each etiquette smoking Do not enjoy your husbands. They actually, he actually did research in some polling find out really annoys you about when your wife girlfriend smokes and there are some real answers. This is not made up pet beads number. Is the messy way they opened. The packages,

Apparently is like with their teeth is really bugs me number two was affected mannerisms how you smoke, it's all like showy and stuff, like this, Andrew display. Four days, invented that he made entered ice place guerriere number three. Nothing like a steam engine nurses to smoke when you're smoking hot boxing. He's different. I went to college Number four was lips smears. You smoking you get like that. Lipstick I make you wear gets all over that cigarette filter is really annoying. I want to see it in the ass trade or something

So those were literally that the feedback they also actually cause. I figured they hadn't there to make equal, so they had said a noisy women when your men smoke Oh yeah, yeah my way home, I'm sure you'll get ask you too. They would find out there, and that was when you put your men, put their cigarettes out on their dinner plate. Provide two was when they are to smoking and they did. That, under the faucet and destruction in the second leave, might by Miss Lindon equal opportunity. Sexist she taught everyone that if you are smoking in bed, you should use a closed ashtray right It's just smart. Sprung. Number two pronged number three was research again and found out did some surveys that women didn't like lucky strikes. Green, the color of the package. It is, it wasn't the color of the day, did match anything they wore.

Model, I carry on the cigarettes. So what did you do? He made green fashionable? basically single handedly he threw in balls. He sure that all the department stores headlights, green gowns in their windows, and sudden lucky Straight green- was the color of the season. Thanks ever grenades has returned to sell cigarettes and it was totally and completely successful for corn lay corn like went to sleep every Diana, proud of mine. I am ever polonaise. Hump grew three times that are brought sorry, not upon another another cut from the album bacon for breakfast. Anyone here bacon this morning. You want to know something: big. Was not a breakfast food until Edward grenades came along right.

Before bacon, feel so bad for their part of the pig we decided at lunch at dinner came along because he was higher by the Beech nuts packing company. You made bacon and they said we're someone of Bacon lunch at dinner, but had not yet should be nice to sell it for breakfast. What can you do for me ever picked giant jack and have been any said, Elsie who do people listen to when you're thinking rather die? Doctors? Sure if I write a big enough check, I could come the doktor Any did he found a doctor who wrote a study saying we should all. Eating hardy, breakfasts, featuring bacon and burn haze, took the study and forward it to other doctors. Who, like me, are we subscribe to her mentality? Let's follow this guy's advice. They started but he included a sample of bacon, the sweet beach that bacon rain,

and all of a sudden doctors are like by the way you should be more bacon the vertebrae requisite I'm, like everyone seen mad man. It was like a piece of dry toast. Vienna, cigarette that was breakfast the big hardy breakfast didn't come along to Edward Bernay, made it so and supposedly he invented the? a meal that sticks to your river evil, genius, evil, genius, so bacon, clap for you're about to feel bad for clapping, forever burn. Is because this is about where Berneselis career takes a really dark turn. Art and successful turn. So. We are actually going away back machine again. Yeah

The survey we're going to make an engine. Seventy we're going way back. Yet there a dude named Lorenzo DOW Baker and he was the skipper. Other ship called the telegraph and he showed up in Jamaica one day because you wanted some rum, which is pretty smart today of when you're in Jamaica, eighteen, seventy else is there to do Emily sitting there at the bar drinking some guy comes up and says you want somebody I've got a bunch for twenty five cents, a bunch right, yeah, a hundred and sixty, I think, is what he bought. That's a heck of a prize! I've bananas is, are we on pretty drunk yet Lincoln, but we don't have a like. He was robust and ease, I mean I'm gonna Bananas Abbas and you know that a better could sell. These were allotted dough. Did in eighteen. Seventy he was sewing recently. These bananas for up to

retailers and twenty five cents a bunch. Yet there are a lot of money back that those lie he bought. Like half of the? U S, probably with this programme we failed to go figure. How much that is until eight dollars, but it was a lot believers, someone there's checking websites, Xo it works really: Welfare Lorenzo Down Baker and by eighteen, eighty five. Yet eleven ships flying under the banner of the Boston Fruit company they would there were in ten million bunches of bananas the year this point they became United Fruit and eventually became Chiquita banana, which we all enjoy today right still today, thanks to a couple of loose Cuba is my favorite banana can eat any of that other crap, it's gonna, be only banana thirty. These

very, very well for United Fruit and by nineteen forty. They basically owned a number of countries. In fact, they, the term Banana republic, came from this. This idea that united fruit- ran the economy and essentially the government of countries in Latin America, including Guatemala, and by nineteen forty, a guy named Samson Murray, who is known is SAM. The banana man is running United Fruit, the best we can figure He had to have gotten a name, where he work the I don't know. This is certainly true. He, like literally, could have been born to become the head like a think about it. If you were you, wouldn't you like give a second look at a guy named, seemed the banana again come on route companies, SAM, the banana man- oh I, like I gotta, say sir, you you ve got a leg up Sosenza very became ahead of United Fruit and there were sown

of bananas at this point, but it wasn't enough it's never enough, and so they control like just as much a central America. Oh dollar, bananas and they were getting alone, Let us be honest, you networks and he's a Mr Brunetta some more bananas, I'm SAM the banana man after all. At least that name the embarrassing. So How can you help us Britain's? He said? Ok, I got it. I got it. I got it again, Oh I'm so thick and see my problems. Programme had reared about prongs, so Bernay says I think we should try to make. Nan as appear healthy, Maybe we'll sell em is like kind of health food which they're not. All actually, then it's not your bananas is completely it's not you, it's actually bernay their work right before our very eyes.

Bananas are healthy. You ve been going, remains those like the one honestly did actually, Seven inches aren't healthy, you look it up, those. One of the commission's approach to this problem probably something that patently billion saying is healthy. It's a problem! or two. He said you know what we need to do. I'm gonna go on banana assault in this country. Colonel banana. I saw that movie and the sequel, those dirty. So let's get bananas element in hotels, ornament, hotel, lobbies! I want him in wines yeas. I want a man on trains. I airports I want em in one

a boy scout rooms all across the country. I want to marry me. In one room, boy scout room, you wrote it send it says boys high and it doesn't say, boyscout room anywhere, and I think that you're having a seizure, something I want a movie studios. I want on palm beach. I want to bet resorts Bananas are everywhere boy, I'd be nervous. There's bananas like. All over the boy like movie studios? Already, I guess you'd be eating. Is running a little bit while I hear the very help, so maybe you should get a bunch of bananas right now. Watch that was man of Chicago the Imperial Detroit I'll get it.

Now we can release the show we can. We can have it that parliament Rikers will lose all four hundred over Detroit vans. Those prong do wrong too from three years he said he- I think what we can do to sell more bananas. They provide a connection to where bananas came from. There would be psyched about, it, can alike later with the Chiquita banana lady, like a that's gonna, go look at her she's bananas. She's a weirdo. So easy set up one of his front, which he often did He would. He would pay professionals to put out an opinion that was prescribed by him. The job with what he wanted to say, and in this case it was called the them America Information Bureau said nothing to do with the middle. Sorry Talk about Latin America. Don't white collar there, but he did

so the Middle America Information Bureau was a chick either been educated, backed while United Fruit back think tank and the whole thing that they did was put up press releases about how awesome America was and how, when you ate a banana, your lunch break, you can basically now that you know about Latin America. Take a little many vacation the Tropic sympathetically that you know about Latin America, because the Middle America Information Bureau has been putting up press releases to the newspapers which are now printing them, because newspapers could not care less, apparently at the time, so they reprint banana related So this is great. This working really well the banana assault. Full frontal banana assault was Workin grey. People are eating. Bananas have been worth supporting this again down there. We're like feeding families bathing their bananas are true, because you see the lady who is of the view that later

What's going on was there was a dictator in Guatemala, which is where they get alot of bananas at the time? And are you fruit ally name Jorge we go, and He was like you should say that new italian examples that doesn't make sense He would now now. How do we go? Doesnt work, sorry, everybody what that was latin flavoured at least I owe you know there was good bogus alien. It wouldn't like a yo yo with you so he was NEA, the girl was clearly in the pocket of United Fruit because he was get kickbacks news like em and come to my country. Give me some dough who cares about the people, it beyond our land and just some dough, and he was basic. Well, overthrown. He was taken out by popular vote. I think you really the overthrown and then they held a popular yes or he was like you're out of your pal at gunpoint. Basically, ok,

the guy who came in after him was elected democratically and one eighty five percent of the popular vote, which is, I dont, think the ever happened legitimately in kind of democratic election is a very beloved man named. Why they are of, although right and that he was elected. He definitely thought that one of one of his principal ideas was that she wanted to be able to create into competition, so united Fruit among guatemalan farmers. His idea was bizarre land. These are bananas. This is our population. We should be able make money off these bananas like United Fruit is so united fruit. You can stay, but we're going to do. Are people better from now on and we're gonna actually subtract some of your wealth by doing that for dinner at all. Now they didn't have one of the first things he did was there. You know United Fruit and all this land, this fallow land, it wouldn't even being used- and he said you know what you bought this way

from us for three dollars an acre I'd like to buy back further. I was an acre s, ear tax return, says There's an acre solutions. Do that you, nitrates Actually, it's more like seventy five dollars an acre now the blue, so much less of the price on you, but able to get a lot of the land back. He was able to build some roads, country, an actual, provide a petition to the United Fruit at which would become Chiquita, which was not a good thing, United fruit like this is a really really really big deal. We ve had total control over this country for half a century at least down, this guy comes along and every stealing our land that we stall, Sancho Career Zone all right, so they went to their friend

the CIA in every burn Nathan, said guys. What can you do and they talk to the right guy, because ever Bernay said Missus overthrew the government, they did yeah. They literally overthrew the government in and he thought the first thing we have to do is we have to get the american people behind this because you just can't overthrow government without the people being bind it. So let me think about this aren't there are a lot of communist in Guatemala. Oh yeah and wait wait in the Soviet Union communist. We hate those guys the red scare and everyone's, if there really are no, It is a quarter mile actually use it. Will he knows that Let's get all my friends in the magazine and put a newspaper business to write a story about the brewing.

Sis in Guatemala right so silly right at our door. There just below Mexico and actual below taxes right. Yet in Texas, everybody, Texas, this Middle America Information Bureau goes from putting up press releases about how one bananas are the brewing Sylvie crisis in Guatemala and, papers listened, they started reporting on this and it became a really big. I feel that there is a soviet threat in our backyard just blow Texas again and dumb, the American, got on board, basically yet so, once he had the american public support. He such were the former lieutenant colonel, from the? U S army living in exile and said to get some CIA bodies together? Let's cross water from Honduras, the couple hundred men a well trained and, let's call it the army of liberation, less overthrow the government and that's what he did.

Plunging Guatemala into a decades. Long civil war, including genocide. All bananas and then give us on that The reset all this and we said that we are still living rights- make urban. The male is hopefully other seem vaguely familiar to you. In writing. I think, two thousand eight all this. This idea, took on a new a new name and new momentum, because averted nudge politics now people so basically needs is this news. The new name for all. This is the idea that people are stupid and that you to have the people figuring out what the best outcome is and then nudge people towards that outcome without people, understanding that there being nudged sounds familiar. Yes, it s an assessment.

Fact this is real. Recently, under a presidential executive order, become policy in the american government and write it seems kind of benign alive. Right like Ituri USDA is using knights to like you, you'll get a prompt. Sometimes if your printing, in your ear working at the USDA and they'll say, don't forget to change your printer preferences to double sided, which everybody loves, double sided printing, what's wrong with it,

nothing but beyond this kind of benign idea that Niger, that that PR, the idea of this hallucination of democracy is is harmless or we can be knowledge in the right direction are to really important point, and one is that the people in charge know what the best outcome is and the best outcome is often subjective. You're like we might not think that the best outcome is the same as the people who were deciding what the best outcome is. The second one is the people who get to decide what the best outcome is has all of our best interests at heart. That's not necessarily true, either, You can easily go from two sided printing too. Now you need to decide that the death penalty will never ever go away, no matter what you think right

Let us make that the easiest thing like the opt out of organ donation, we're not thing organ donation is bad. My do here we're not equating organ donation with death penalty or in the hope that things like opt out clauses like it's just colluded because it's that, for the benefit of everybody, you can get a little. Slippery, you know in a nudge, becomes a little more shove when it's in the hands of the wrong person gets really be careful about. So that is well irregardless finish up with this or not finished there's more, if you would think, after all of the aid is complete Edward Bernay is soldiers Bacon as the helping to eat for breakfast and banana there's a healthy indeed, all day long and women's smoke cigarettes, and

overthrow Guatemala to sell a fruit, he would have been in his hundreds on his death bed and thought. You know what I kind of regret. Some of the things I did in my career, not true he couldn't even look. He was interviewed by guy from the New York Times when he was one hundred years old and he basically said yeah people stupid doped. I stand by everything I did and I had a pretty great career as many places less tell him. I said there Yes,. So that's ever grenades

career and we're gonna finish out with a bit of a a list that we like to do. Tat unless list. That is always only five or six because as us. Some of the worst pr disasters in history, and now we're gonna open up with one: U S: Airways, not delta, a few years ago, a young woman complain to the USA. Is that her spring break was ruined. Which vanity colleagues deal you know? You'll have one spring break a year was true And they said we now want to hear this Alex. Please provide feedback to customer steam right here: left a lake for all the world to click on the link with two pornographic image of with a model Boeing, seven, forty seven.

And she was doing things with a big point- so one probably lost their job over that when you get Philip Morris, So we look picking on smoking because easy as a familiar Philip Morris, the big smoking tobacco giants Currently, in two thousand one, the czech government came up with a study that found surprisingly, that smoking actually caused their economy, money and Philip said now. Let us, commissioner own study and find out what the real deal is and they and announce publicly czech government you're wrong. We found that some. Being actually saves your economy, a tea, a million dollars a year and do you want to know how by early-

marking debts all that money, you guys were spent on health care. Pension housing you didn't have to, because the smokers died early. And there. I think this is a good, steady. Look at the right and Philip Morris was surprised by the blow back. They actually were like We have other studies that we should probably cancel wind up in other countries, because we thought this was going to be the thing that really drove harmed everybody. How great smoking. Their own. Our aid, two thousand to Abercrombie and Fitch. That's all you have to say Sure stewards. It's all, I think about And ironically, this is about t shirts. They had a line of tee shirts. There were races in two thousand to picking asian stereotypes. What was one of the shirts

everybody him so long brothers. Laundry service to wants can make it white. And they stood behind it. They're they're quote further. Campaign was the person Asians, would love this t shirt. There was there communications people they came there was companies response to the Slovak and not to be outdone one month later, thirty days later, release their line of funds for ten to two Europe, girls and their court. Communications response that that was. You know that For young girls was the intent, was to be light. Hearted and cute right a body of yours, Coca COLA, Visa, So here we have coke down south and coke is huge and coke back in it. Like the nineties. The early ninetys Cook had this thing called the magic can campaign.

Does anyone, remember that so you, sir, can go to sleep for the next few minutes. The magic can campaign was basically you pick up a coke and you'd open it in a prize which shoot out toward your that's. The bad. I literally had a spring limited mechanism yet would shoot out like something The prize was like a hundred bucks, which is often great. Sometimes it was a dollar, so you would buy. Coke. You wanted in open it to get a dollar and then by the cook you wanted. I have like thirty cents left over its net zero get that boys close. So Coke had the single They were very excited everything's going great, but the problem is that before opening these magic cans and being like a dollar great thanks cope

in taking a sipping going because the stuff in scientific poison. What is this taste like chlorinated water? I better call my local poisoned, Tipp wine and people did and poison lines across the country started getting hot of like tips that you should not drink. These magic can cooks and it became enough of a deal that cook had to take, heads saying like don't drink the stuff in the branch just now. What you want to do a few beverage come here, go home on Youtube and look up coke magic can in their commercials. That say, you know the killed magic in that if you open the cocaine in something pops out, don't drink it, because you one but seriously don't drink Did I mentioned not drink it, so they they genuinely.

Take out, add saying this. That was bad enough right, but then some people in the media started thinking cook. Why didn't you? No man, can you get a lot of coke? Your set up for coke and put it in I chlorinated water, Coke, release the response, and they said we didn't put coke in the magic hands because it would dissolve the prize mechanism a hundred million dollar rename done. Million out of balance, it has given Heineken. So you guys are familiar with Heineken You know they own Strongbow cider. Did you guys know that? Well,

Bow had a campaign where they wanted to honour the guy who founded the company in apparently founded, unlike the nineteenth century, the victorian dude Jerry could not find a picture of this man to save their lives and you can have a print egg campaign if you dont have a photo. What the hell are you going to do so they turn to a photo service like getting images or something like that, and they just randomly picked a great victorian. Looking do most likely the mustache monocle top hat problem that kind of thing and dumb. It would have worked in in just about any other situation, but they happened to pick the picture of a guy named Hugh Price Hughes yeah. He was a very famous Methodist Minister and he was actually famous for his work with recover alcohol is out of all the people in the world. They picked and anti alcoholic campaigner for

is stronger Saturday and in further founder, Finally, before acuity, we're gonna finish with this, because we we like to depress everybody the air or friend John Hardy, said. You know how to really go out with a bang, lift them up drop down at the end. Does anyone here remembered? I spoke of domino's pizza earlier you remember the noise avoid the yeah. Work, is it was successful for awhile the noise creepy bunny, here the buck teeth, thing in a one, see that represented annoyed. That's what it came from that your pizza wasn't there. It created this fund character with meat, and I mean like clearly it was a huge hit, because you guys so remember this. We remember the noise and everything was gone, really great for the noise,

Dominoes in general, everybody just talked about the noise around the water cooler like husbands and wives that talk about the noise. Did you get that Peter really quickly? Nice gray, man love the north twenty five minutes, so everything is going very well then in our own Atlanta, Georgia January? One thousand nine hundred and eighty nine at domino's pizza was stormed by a man wielding a three hundred and fifty seven magnum, and he took the two employees working their hostage engaged in a five hour standoff with police, and he very wisely ordered the two employees computers Paul time jerkily, and he had a few other demands. He wanted a hundred thousand dollars. Sensible one or two getaway car with a full thank appeal, sense buyers sensible. He wanted a copy of the with the whip. Son yeah, it was a novel about Freemasons either that was his catcher in the rye right and it it's gonna, be give up,

right yeah, he must have left his home. They really need this, so apparently worth paying attention, because at one point the to employees were like, I think we can speak and back and they did. They left and right when they do was reading the widows I think it is a book is so good and then the Relax wards were absorbed They say that what they did swarms was warm and it's a pretty good sign for reference and I was taken peacefully. I think he fired around offer whatever, but he was taken and he was taken before the court and he was sentenced to a term in a psychiatric facility. Why? Why? Because his name was Kenneth, Lamar, annoyed, yes and took now and he thought dominoes side. The Minos pizza was specifically, tormenting him. Why add campaign, because

he was a paranoid, schizophrenic yeah eyes right right, it gets rearing anywhere worse in Europe is so much more, so dominoes is facing a pr disaster. There is. There is one headline the next day, dominoes hostages avoid the noise at this time. I know those jpg, paper writers, they thought they were so clever, so poor, Mister Lloyd is like suffering in a mental facility in Georgia and finally pay. I'm Andy! If you don't know me, it's probably because I'm not famous I did start immense grooming company called Harry's there. If her Harry's came out of a frustrating experience, I had buying razor blades, most brains were overpriced over designed and out of touch at Harry's, approaches simple cures, our secret, we, sharp, durable, blades and seldom at honest prices for his lower two dollars. Each we care

equality so much that we do some crazy things like Byron Ass german blade factory obsessed, over every detail means were confident in offering a hundred percent quality guarantee milk guys have already made the switch to Harry's so thin, you if you're one of them and if you're not. We You give us a try with the special offer get ahead. Restart or set with a five blade. Razor waited handle, shave, Joe and travel cover, offer just three bucks plus free shipping. Just go to Harry's dot com and enter for four four four at check out there. Harry's dot com code for four four four enjoy. Years later his release. I think he moved like Miami and ninety ninety five. He couldn't shake this idea that dominoes had specifically targeted him with their avoid the noise can And he committed suicide yeah, which is pretty perfect reaction. Pretty awful right there are like

I guess it should be borne, nor just so It's even worse, actually hear it gets worse than that that in two thousand eleven just for short years ago on the twentieth? anniversary of annoyed dominoes introduces a facebook game, called the noise, repeats, issued out. And there is peace, you guys, Goodnight Chicago beg you. Everybody

or more on this and thousands of other topics as works dot com. The man we are partnering with our radio for our own podcast series. One fans interview the bank throughout this series will be funding fans indifferent towards eight markets. Verdun become hang backstage, an interview us will be giving you a look behind the scenes like never before in answering questions that our fans have always wanted to know, check out. One fan to interview the ban on the radio apple podcast or wherever you get your guests.