Business wars is brought to you by the capital. One Walmart rewards card earn five percent back at Walmart online, two percent, it Walmart install restaurants and travel, and one for and everywhere else. When you want all You need the capital one Walmart rewards card. What's in your wallet terms and exclusions apply. it's early evening on April, fifteenth eighteen, twelve aboard the army's titanic. Some food with forty miles off the coast of Newfoundland, this bugler sounds the call to dinner. Other past your turn to watch as it were, Strauss in his wife IDA, walk into the ships, first class dining room. Is it when his brother Nathan can over the business from their father, Lazarus Strauss, they, from leasing the basement of Macy's to sell

Fine glassware in China to acquiring the department store at sixty. Seven is adores dapper in his tuxedo salt and pepper beer, a pink carnation on his lapel, I'd does shivering in her sleeveless black gown Isidore lifts her fuck stole from her elbows, and its snugly around her shoulders and gives or a playful squeeze been married for forty years and are so very much in love ornate scroll, covers the walls and ceiling all painted brilliant. Why is it catches, a whiff of roast beef in Yorkshire, pudding in the Cold sea air. Table made on his right. Colonel Archibald, Gracie picks up conversation they were having earlier on deck Is it or you were saying gimbals, brothers moody and across the street. From you is: is that hurting business efficient? is adores retired from Macy's, but his co owner with his brother Nathan. He still very involved in day to day operation

Well, we ve had to meet gimbals discount prices to stay competitive. We try offering a bargain department on the fifth floor, big customers are two thrilled with it I can't imagine some of my wife's friends would be caught dead going to the cheap part of the store profit suffered. Much yes, We took a hit this quarter. That's why I'm on the ship we book on the left England later, but I need to get back to the store fast, my dear husband, loves maiden voyages we haven't looked on the New York cruise ship on its first crossing, I'm sure, store needs you, but its enjoy our journey, shall we Isidore picks up on Iders prompted shift the conversation They talk about the wonders of the titanic. It sought what Swimming pool the turkish bath and those squash courts later, he and I take the elevators to the palm verandah for coffee

watch the younger passengers dance tonight away to the world's is played by the ship's orchestra. Ten p m there fast. Sleep below deck in their first class cabin care free Neither goose down quills. Less than two hours later allowed, riding noise and lurch of the ship awakens them IDA reaches out for her husband. Hear what was that Is it or reassures her here worried. They ve been on lots of ocean liners and, after all everyone says this is biggest and the safest one ever built business wars is brought to you by

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Besides, the Strauss brothers in their father, Lazarus went from leasing a space in May, cease to owning the department store, and they did well so well, but they drew a competitor from Philadelphia gimble brothers. Is it or works hard at the Helm of Macy's to best competitors? He'll do for fifteen years before he becomes a captain of industry and takes the full voyage on the titanic. In the meantime there's an insurgency rising in the houses of both Strauss and gimbals. The ambitious generation coming up in both businesses wants change Now this is episode three showdown over Manhattan. Its eighteen. Ninety eight in Macy's deplore, when store on Fourteenth street Manhattan a tall

women in an elaborately ruffled, hoop skirt, dress, round the corner of the Glove Department, counter and collide with Nathan and Isidore Strauss Nathan is your brother fifty years old. He now forgets a customer's face, nor name MRS Ambrose. Excuse me help clumsy of us, but Miss. Ambrose welcomes the collision with the stores owners. She's lost Mr Nathan, Mr Isidore, I M glad I ran into you. I want to get my husband, o clock for his birthday. I'm gone all over. The storm can't find the clocks, Could you set me in the right direction? Is it or competently steps in he's masterminded. The stores expansions resulting in a labyrinth of passages that bewilder customers the men section across the street. It has ties, sock, garters and bicycles, but not clocks. MRS Ambrose? It's quite soon

you go out the sixth avenue door there You go around the block two fourteenth street from there you go in the door of the fourth building from the corner. You know the one that used to be Pierce is barbershop now houses our stationary department. When you they're just go back of that. Building where there is one of our Randall MRS Ambrose is trying to follow what is it always saying, but she can't believe it has to be this hard to get. What she wants is this Ambrose looks more confused than ever Nathan. Offers to escort or their later. That night. Is it or in his family, sit down to dinner at their large rambling house on one hundred and fifty West end Avenue manhattans. Is His eldest son Jesse brings up his favourite subject he's twenty four Harvard graduate and his father has only recently given him a sales position in Macy's.

But he's already gunning for management spot and its blush with ideas. I keep telling you all. The department stores are headed, uptown, Norton Taylor the ultimate stern brothers, all of them they make looks like we're stuck in the last century in half of Buildings are falling apart. Father I spend so much money, repairing an jumble of store when we can build a new one but Isidore question the wisdom of this mad rush northward. How far in all this. Go that lunatic Bloomingdale is up there on fifty nine street in the howling wilderness, but Jesse's words stick with Isidore. He can see with his partner and brother Nathan about a move north there scientists and Jesse and his younger brother Percy out to quietly by a properties on Harold Square,

they don't know. The area has a nickname, the tenderloin it's three p m: on a balmy March day and night to no one on the New York Herald Clock, Braun, statues of blacksmiths known as stuff and guff hammer at the hour is the four Strauss Men stroll down the street Jesse talks up their progress which, about finished negotiating with the music hall. Clustering be out the sign there. Did you know that that was where Thomas Edison first projected his bidest scope motion picture. Is it or Nathan shake their heads? They ve were banned in this neighborhood, ground shakes beneath their feet as an elevated train car pulled into railed station at thirty. Fourth, Isidore is curious about the small three story: houses. Neither side of music hall. What. The tenants in those brownstones. They eager to sell.

Well, that might take time proving to be a little difficult to bring around Isidore surprise Why is that? Just blushes and looks down fumbling with his neck type. Well, Papa most of the tenants women. They run boarding houses of a sort for women they are quite sensitive, Thea high value of their properties. Nathan amused by his nephews embarrassment, but is adores clueless. Son just tell them. There are much safer neighborhoods for women. They shouldn't. Even be living on their own in boarding houses in big cities like New York anyway, why are they safely at home, with their parents until they marry and have families of their own Nathan laughs. And two Jesse's rescue, my Air pure minded brother

plainly since Jesse can't seem to you see that young lady over there, the one walking right towards us Nathan points down treated a wasp wasted young woman, huge ostrich there's adorn her hat the necklace. Redress reveals. More than is considered proper forward daytime, where or as far Is it or is concerned Any woman's clothing anytime anywhere Nor is shocked. He turns to Jesse that's the sort of lady who lives in all these boarding houses and knows how to handle is high minded brother is nor think of it. This way we doing it rate service for New York. Clearing, Harold Square of Ladys of the night so respected and fashionable women will flocked to shop at our store right on the site, where brothels used to be.

A year and a half later Orange Macy's new store on Harold Square opens its doors. The move takes three days. Pleesmen and store employees stand guard all day at every corner to prevent criminals from hygiene. The two hundred fifty carts and wagons. A rapporteur from your time spilled a whole page with astonishing facts about the building stores more planks were put into and they would extend from New York, seven, five miles beyond to Detroit. Ninety two thousand feet of pneumatic tubes, move cash throughout the Store three hydraulic elevators and for escalators can care. A total of forty thousand people in our the building has New York's first built in vacuum at an airport. Education, the next day and

Adelphi a seventeen year old burning gimble is at the breakfast table. With his father Isaac, president of Guinea. Brothers Department Stores of Milwaukee in Philadelphia. He opens the newspaper and the same times article allowed to his father. A thousand workers, are employed inside In addition to a restaurant, a clinic, it also has its own fire station total cost Four million nine hundred eighty thousand dollars Bernie STAR split down the paper and looks at his father expectantly Bernie having gone to the famous Horton School of business. Yet he hasn't. He finished high school, but he's all right burning with ambition and cultivating a taste for taking big risks. For years Many will plead with his father and his more conservative uncles to set a business right on Macy's doorstep in Manhattan reasoning, spread sheets and cajoling. Do nothing

persuade the gimble seniors, but Bernie will unex, deadly stumble upon a cunning plan to win their approval, one It plays right to their fears, a lot to do this time of year from shopping to prepping, for how did they gatherings it's enough? Where ya out, I'm gonna tell you a secret to secrets, really number one I am not ashamed to admit. I actually enjoy shopping even on black frati enough to get a little boost of energy, which one needs for such stuff. From one of my Favorite super foods for sick matic. I bet you'll get a kick from it to what forcing matic, ah sponsor force, Magic is a natural super food company that specializes in mushroom based drinks that benefit our immune. Energy and longevity, and help us live healthier more enhanced lives. I happened to love there. Happy with lions, made its made with one hundred percent organic, Rebecca beans.

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was a former heavyweight boxing champion in college. Handy looks it. He went from Wharton into the family business interests two years he rose from stock boy to vice president. Dining companion, his, whose fathers friend Julius Rosen, while the president of Seers Robot Mr rose and while my father's probably told you about this deal, we are working on the building. Store Manhattan, fifteen years, Julius rose and Wild is run, seers sales of from seven hundred and fifty thousand dollars a year to upwards of fifty million. Is burning. Your father said he in your uncle's thing. New York is too risky but it seems you brought them around the idea and I see they ve taken out or lease on some property. Their hero square Bernie takes a sip of cabernet. Find out there's a twist. We haven't opportunity to buy the lot, but they say they still want to lease Judy

If we buy the interest on, the loan would be less than the rent, but my uncles, won't budge, they say. Gimbals brothers are not in the real estate game. Julius looks at Bernie wondering where this is going. Bernie presses on the thing is nearly all the big names are heading to Herald Square. The Pennsylvania railroad, is about to open a big station. Just a couple blocks away Julius Knowledge, quick with numbers and has a firm grasp of the city's retail scene yes, with Macy's as the anchor of arrows square is not at bigger gamble fail If I was sure we'd add brick and mortar to our mail order, business anytime soon, I'd buy that land myself Bernice forks in MID air way Did you just say you? U why Julius Lapse I sit snapped up. Having Macy's on your doorstep, like that you can

by that kind of publicity or draw anywhere for any price. Bernie puts down his fork. He has an idea Mr Rosing. Well, would you'll be willing to tell my father that if he doesn't jump on this deal, seers might be interested. You know casually drop it in conversation. Not even mention me Louis rose and Wild gives Bernie and praising look here. Keen on stretching the truth, but he's true deal maker He knows as savvy mover in shaker when he sees one right now he's pretty sure he's looking at a genius. Bernie Gimbals ploy works. Fall of nineteen ten gimbals,

funds are new ten story, tall, seventeen million dollar emporium, with a million square feet of floorspace and seven thousand employees. A block of way from Macy's the race with Macy's is on though the Strauss's don't seem threatened Is it or Nathan Strauss welcome gimbals brothers with an ad in the New York Times they figure with their feet. Two year head start they can have were to be gracious times. Good for the Strauss's in nineteen ten, but they won't be. For long it's one, a dot m April 15th, one thousand nine hundred and twelve on the upper deck of the titanic Band continues to play the calm, worried passengers waiting to board the unsinkable ships. Few lifeboats,

IDA, Isidore Strauss or in line four lifeboat. Eight The situation is more serious than they thought when it's there, turn Isidore helps IDA aboard and then steps back confused. She calls out Aren't you coming Isidore? No, I can't it's impossible. I did scrambled out of the boat again and Russia's back Is it were side Where you are, I will be I'm staying with you. Two were made and takes off her fur coat Ellen I we need this anymore, you take it and go minutes late, panic remembers: lower lifeboat, eight with thirty nine passengers. It's only half friends, implore Isidore aided aboard the last remaining boats, but they refuse its clear now that there are not enough lifeboats for the many left on the water right,

the last wooden boat is about to launch, is adored? eggs IDA in his arms and begs her Save herself, please please get into the boat shivering she's folks, his cheek and calmly refuses is a door I have lived with you for forty years. I have loved you and I would rather die with you- then live without you as the lifeboat strip. The way in the dark waters passage can still see the couple standing silently alongside the rail of the now badly tilting ship their arms around each other's wastes. Nathan, Strauss never recovers from the depths of his brother and sister in law within a year

He sells his interest in Macy's too, is adores three sons, this second generation of Strauss brothers are now the helm of New York's top grossing retail juggernaut me. She's comfortable lead over gimbals is shrinking and with it symbol, brothers perched on their doorstep. The strategies will face more hard times ahead. On the next episode, in the roaring twenties money flows freely for luxuries, but bargains or a harder cell gimbals, merges with swampy sacks Fifth avenue Macy's has to scramble to compete, and then the stock, crash blind sides, the gimbals, Strauss's and the country from wondering-

this is business wars. We certainly hope you enjoy this episode and we invite you to subscribe on Apple podcast Spotify. I guess sticker. I hard radio for where, ever you listen, a you'll, find it on the episode knows just tap or swipe over the cover, you see someone where's from our sponsors and we hope you will support our show by supporting them? If you like what you ve been listening to. It would be great if you give us a five star rating. Tell your friends how to subscribe to The way supporters is to answer a short survey, wondering dotcom, slash survey and don't forget tell us what business war stories you'd like to hear what no conversations in this episode. We can't know exactly what was said that this dialogue is based on our best research. I'm your host round. Morbo gave wrote this story Karen is our senior producer and editor sounded by Kyle Randal for Bulgaria, sound our exit, producers are Jenny, Lauer, Beckmann and Martial Louie created

or Non Lopez for wondering hey, I'm Rufus Griskin. The host of wondering show the next big idea each week on the pie cast we bring you ideas that might just have the power to change the way you see the world this week. We're talking about meritocracy. It's the idea that society rewards talent and hard work that may sound fair, but Yale LAW School, professor dangle mark of it says it's not levelling the playing field. Instead, concentrating privilege and intensifying inequality, he tells us why we need to transform our schools and businesses and re. Imagine meritocracy to listen to our conversation subscribed to the next big idea from wondering