Join one replies to listen a business wars one week early and ad free in the wonder, YAP down the wondering app and your apple or Google play Mobile Appstore. Today. a note to listeners. This episode contains adult content and language. it's late. Ninety ninety, to rally north like Biggie small, has a recording deal on the horizon for his very own record. At least that's what puppy promised him, but Biggie The deal will ever go through puppy, Biggie wrapping on remixes he's running out his talent to other artists to sell their records. Making forever for beg you to get pay and when the money does come. It's never enough Peggy needs more right. Now these twenty years old, and he

I found out that his girlfriend is pregnant, that why he's in North Carolina he's gotta make money fast and the only way he knows how at this point in his life is by selling drugs, but he can't let Puffy know what he's up to we're Carolina is far enough away from New York City that puff won't find out before He even dared to think that he might be able to earn a living is wrapper. He made a living is a street corner dealer in Brooklyn. bridge day. He would make a couple hundred bucks tops in North Carolina Biggie, doesn't have to stand on a corner. The customers drive to him. From far and wide, and they buy is much care as they can get their hands on costs style bulk he and his

nor are bringing in thirty grand every two weeks, but one morning the phone rings its puffy. But what do you know what? I thought I told you about that shit. What I know why you down- and you don't need to be- I just got a call from the Loi deals: clothes man, to check waitin for you ready the cash right, he don't risk alike on their shit. You can have everything you want this life, if you just trust me Biggie thanks. Moment for years, all he's known is dealing in hustling, but now he's being offered away out were word Finally, Biggie sees a future for himself and his family There's no need to risk jail time or death on this corner. He plans to back to New York right away.

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From wondering I'm David Brown- and this is business wars. in our last episode. Doktor drain This partnership night joined forces defined death row, in LOS Angeles, to create a West Coast rap label to run the EAST in New York. Sean puffy Combs found massive success as a twenty one year: old, New York record executive, only to be fired by his mentor with no shortage of confidence, he goes on to start his own label, bad boy,

but before this rivalry picks up real momentum, members of both labels were first to dodge the law and bypass optical record exacts. This is. For so three in our series death row versus bad boy records ready to die? It's ball! Ninety! Ninety three Brooklyn biggie in puffy face each other in a booth, juniors restaurant, a neighborhood, join Flatbush Avenue famous for its cheesecake bra. Promise me all this shit and now you're fired with affordable most do now. Don't worry, I'm take care of you. biggie shoulders slop Annie. Down at his hands. He feels manipulated the moment. Puffy called hop to train from North Carolina to New York where he was acting on a new recording contract. It might not

feel like it at this moment, but Biggie got lucky. He skipped town just out before his drug house was rated by the police. Biggie tagging clean, still has a record contract with uptown records, but after puffy got fired rub staging his boss. Well, there's no one there to champion big ease, edgy rap, debut big he's got bunch of song sitting on the shelf, but now they might ever hit the airwaves and he's a family to support and its growing I've gotta dotted now you gotta make this work, could HEP Quick A visionary big on no the blow. But you have to trust me. I trust you just make it happen Bobby leaves the booth, juniors and steps in Was Bmw, pork right out front the fancy

in car feels like a souvenir from his brief time on top day. I I'm to make this happen fast. The ships into gear and begins the long drive north to New York cities. Distant scars, Dale suburb here were here a few trusted friends like him selves and puppies home. day and night to keep the bad boy dream alive they ve gotta, make shift recording studio and a strict eight. A m wake up, call not easy for those accustomed to the club. Seen puffy roles, that first. Rises shot. We got work to do. come on. Man you to fix your energy big and up and coming r B artists, like faith Evans, trick north to the house and scars Dale for frequent sessions in the recording studio debate, staff, share a single computer and puppy

that's a meeting after meeting with the titans of the recording industry, trying to find boy, a new home Nineteen ninety three long The days when the internet transform the music. This If that boy wants to reach listeners on a huge scale, well, there's only one way to do it at a distance you should deal with one other major labels without that they might as well just be hawking demos to tourists in times square. This no small task, because puffy has an unprecedented list of demands. Not only does he want to massive signing bonus for himself, he wants full creative control over bad boy. He can risk. Another exec screwing up his vision, His lawyer gets puffy a meeting with music giant the am I a label with a kind of reach, turn Biggie smiles into a sea, restart

but puffy refuses to compromise on a single point he sits down with the labels top executives and doesn't hold anything back. Guys in the room with awe them suits, and you can decide what you gonna pay puff. Just We get to a number that you think he's gonna make puff happy decreased, on top of that and when you there are what we call in a cherry on top the bosses laughed, but puffy isn't. Joking keeps away. I don't want to think about the much that shouldn't be an issue goodbye yeah, my comes back with an offer, but it's not too perfect liking. He keeps hunting and soon He gets exactly what he wants. He finds it deal for bad boy with legendary music industry, executive, Clive Davis and his company Aristotle,

Davis became an hour and be legend after signing Whitney Houston and like puffy. He thinks our core hip hop will be huge and willing to bet big on it here, Puffy a one point: five million dollar bonus, but more importantly, puffy gets complete, creative control, bad boy, Bobby's next day is to ditches usual hip out here for a business there, He calls in all hands meeting at Aristotle he's is flag, letting them know that bad boy has arrived I'm bringing my hip hop to the streets year. One is gonna, be big. Paved the way for the army acts, the area. staff is impressed. It's cool that puffy doesn't just want to sell more albums. He wants to completely dominate the industry but Disney

You sure, from a major labels, secure biggie can finally go all in on finishing his element, but at this point in eighteen. Ninety, three bad boy and puffy are just well funded one of these, the real momentum is in LOS Angeles, where death row rules hard core hip. While Biggie still working on his album affair. and gives him in advance copy of what death rose been up to its door. Is unruly solo, album his It puts on a sample of. Let me right but upon the bundling, take back vague things. The other party track doesn't sacrifice the gritty swagger of gangster ramp. Let me run I'd samples, seventies font, classics from parliament bill withers and James Brown plus the traditional beer ritual song swing down sweet chariot, its black History and musical for reference the past

paving the way for hip hop. Future biggie is blown away. It's ninety ninety two years before Biggie hears. Let me right for the first time a party raging doktor Drain mansion in the Hills West of LOS Angeles Dray has a few hundred friends and fans there. But the only thing on his mind is the one person whose missing gray is a twenty six year old, who has Everything to help goods a giant house and now he's the head of his own record label with death row he's fine. the free to make exactly the music he wants to make But what is missing is a talented wrapper. drain always been serviceable on the mind, but he's not a virtuoso lyricist like ice cube, that's proving to be a bigger problem than he thought

drew wants his next project to be the greatest thing he's ever done, and he wants it to be a doctor, Dray solo, but to make it happen, he's a robber who can match graze brilliance as producer in purred that one voice. Yes, they will back his beat an elevator doktor, Dray solo album into the stratosphere, until he finds that voice death row wasn't going to have a single product to sell then he meets a laid back: twenty euro, by the name. Snoop dog, eat dog the first time Dray here, Snoop RAP tells a friend snow, as a fucking diamond in the rough when I get snoop in the studio wrath he knows that his solo, album is gonna shine like polish diamonds, together create a fresh, sound.

fuses, raise edgy funky, but Chris producing, unlike the EAST coast, scratch yourself with easy draw that makes the rough streets of L a sound dangerously appealing even to white teens, drain already got a name for the album to a nickname for potent we that snoop is particularly Fonda. Your call it the chronic. The album spur single is nothing, but a g thing No dog eat dog impact. The dragon, though I did. I make it so bad go left because it will be given a microphone. So much was dry and smooth live and breathe the chronic day and night. There supported by a cast upon red death, row, collaborators who bear the early enough to buy lunch. grace process is like that of a film director. He's the creature, the visionary overseeing a team of talented artists. His writers churn out lyrics Dray, wrapped some of them

Gives others to snoop the tracks evolve? the work goes nonstop for more than eight months. it's late. Ninety, ninety, two and weather Up in the studio, perfecting lyrics and beats the outside world is shifting jury acquits poor White, LOS Angeles policemen, the brutal being Rodney King and this treats of valet Explode an uprising that last several days, and George W Bush responds to restore order right now, our three thousand national guardsman on duty in the city of LOS Angeles, another twenty two, We stand ready to provide immediate support to supplement the revolutionary fervors baked into the chronic songs.

we'll get avoid pulse with calls for the younger generations of black Americans taken of their future. The song higher power is a blood so poem about the violence that swirls all around LOS Angeles. When the outcome is finished drain knows he's created a masterpiece. Now All they need is a distributed. The fact that their looking for one at this moment of social upheaval. Could the outgoing, too big of a risk, turns out there's an even bigger problem. dre and death row. Cofounder should night visit label after label month after month. And all the meetings go, the same way sure again sit down across the desk of a label executive dray, his play on the chronic Sometimes the exact recognises how good it is. Sometimes you does it but the response never changes. The problem is dry

We ve been hearing from your own label ruthless records. They say, there's no way they're letting out of those contracts. It turns out. eggs, alleged extortion, attempt on easy e, wasn't very effective threatening easy with baseball bat to release dray from his deal. Wasn't exactly legal lay the distributors. Lawyers see it dry still contractually obligated to ruthless records and end w way. Besides with right a king gangster rap just to sensitive right now. It's just the political atmosphere ever Strays younger brother was murdered in the streets of Compton and nineteen. Eighty nine he's been drinking heavily and rack. assault charges, including accusations of beating women accusations as dark is any of industrial waste, massage mystic, lyrics dreams.

Will eventually admit to one incident: it's all over the media while drunk it apart in eighteen. Ninety one, brutally assaulted tv hosting Wrapper De Barnes in twenty fifteen You'll finally offer a formal apology, Couple years later, you call it major blemish on who I am as a man, but at night ninety two dray feels like it Practically read the executives minds when the meetings are over. The sub text is clear to the suits he's, not a musical genius he's the sick, Outlaw who recorded fuck the police It feels like he's put so much time, money and sweat into making his masterpiece the chronic and just when it seem like all the pieces had finally come together, It's all on the verge of falling apart. You know some things I just liked it

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equal housing lender licensed in all fifty states in America. Consumer access, not a larger number. Thirty thirty. Each ninety. Ninety two lost jealousy drain should give set up. Yet another meeting and inner scope records hopes of finally landing distribution for death rose first, offering Dray solo album the chronic demand their meeting is me royalty. Jimmy Ivy I, the UN is the producer turn Mega executive behind the biggest stars and music John Lennon Patty Psmith Bruce Springsteen Stevie Nix you to Tom Parry. The list goes on and on dry should be drooling at the chance to meet iodine, but all the rejection

is made. Him started out himself he's in it alcohol fuelled downward spiral, but I He doesn't care about all the contract, disputes and criminal charges weighing Dray down. That's after the lawyers to work out. He just wants to hear the chronic As I have been listening to the island, he tried is to keep his head from body to raise being snoop dogs Robbins ok turn it off being stairs straight at the twenty seven year old dry. Who produces album volume on the producer and who engineered it me now. I mean only has one thought on his mind: and it's not about the politics of gangster rap or about raise legal troubles. I've been thinking. This kid is going to be a fucking superstar,

I have been able to do what no other executive was willing to. He said down with ruthless records and by you re out of his contract by giving them a cut of the album sales. Then he too his attention to getting the chronic radio play up until this point not having radio play has been a major barrier to hard core wraps commercial success, ivy, encounters the same resistance when he brings it up with radio execs. He complains to a colleague, the radio guys think is just a bunch of black eyes. Cursing you wanna, kill everybody I having how's that once listeners get a taste the clamour for more Oh, he decides to leap frog over radio station managers who might have censorship on their minds and goes eight to their audience. he buys an add on fifty radio stations across the country is no intro. Now identifying information. The adage a one minute, Potty MAO

free sample of the chronic the track Grady, which tells violent vignette from the street but with slang and vernacular. Most radio executives of the time would today, this body does not come across at the thought of his wife. A tactic works. Sinners jam. Radio stations phones with requests for the song, and now the entire entertainment industry is collude in Mtv has drain snoop in heavy rotation stone puts death row on the cover and the chronic is on its way to selling six million copies most crucially the chronic. Officially brings hard core ran into them: stream. Now it can be considered a peer of the other artists with him on the airwaves like Whitney Use, guns in roses when I have been looks Dray peace,

he's the next Mick Jagger a guy scares. You provokes you, draws you end with his music backing allay snoop and re, or racking up time and death row studio and now it snoops turn for a hit solo album. They call it doggie style. When it drops it shatters. Any remaining doubt of death rose dominance dog style cells, more than eight hundred thousand copies in its first week at the time its the fastest selling debut album and history, not just for our rapporteur export any artist It even out cells, the chronic every upper in America. to recreate the successive snoop Andrei, its official, the west Most is the center of the Hip hop universe and that

not sit well with puppy, I'm wondering this is episode three of death row versus bad boy for business wars. If you like our show, please give us a five star rating in a review and be sure to tell your friends follow business wars on Apple podcast, Cast Spotify, Amazon, music, the wondering apple wherever you're, listening right now, listen ad by joining wondering plus provide some links and offers more sponsors and the episode notes Putting them helps us keep offering our shows for free and other way you can, or to shows by filling out a small survey at wondering dot. Slash survey and don't forget it was which business stories you'd like to hear a quick note recreations you ve been hearing. In most cases we can't know exactly what was said at the time. Those you're dramatization, but they are based on historical research. We many sources when researching our stories, but we especially recommend then what

tops original gangsters, the untold story of doktor, Dray, easy ice, cube, Tupac, secure and the birth of West Coast Grab. Jail, udalric, Pokers book, unbelievable. The life Then after life of the notorious Biagi, I'm your hosts David Byrne, Michael Canyon, Meyer, wrote this story. Karen low is our senior producer and editor edited in Peru, by Emily Frost Voice, thing by Emory Williams, sound designed by Kyle Randal hours He had producers k, young, our producers, Dave Shilling, our executive produced is our Jenny, Lauer Beckmann and martial newly created by or Non Lopez for, wondering. Business and history podcast, don't trust, educate and entertain. They bring you inside compelling stories about boardroom rivals and the secret lives

behind the seat in our society. Scandals have shaped America from business, empowered, to sports in society. We look on aghast as corruption brings down celebrities, politicians and executives like those of Enron and big oil companies. America. scandalous upon cast. It takes you deep into the heart of America's dark side and business war. Upon cast the delivers. The unauthorized real stories of competing companies from networks and blockbuster space and blue origin to Nike and Adidas, and what drives them to new heights were terrible loss. Listen to our business or history. Punk ass, one week early on wondering, plus and revenue glory and defeat of scandal and corporate competent listen to american scandal, business wars and more ad free by joining laundry plus an Apple Comcast's. Now